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China phone shipments chart
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Tariffs sent smartphone shipments from China down 72% last month

How do you like them exports, Apple?

Smartphone shipments from China got seriously hung up in April, as the (now paused) reciprocal tariffs between the two nations shocked some parts of the international supply chain into a standstill, with exports dropping 72% last month

Immobile 

According to Chinese customs data and numbers from Trade Data Monitor cited by Bloomberg, the country sent $689 million worth of smartphones to the US in April. That figure sat at $2.46 billion the month before and $2.27 billion for the same month last year. In fact, China’s smartphone shipment value hasn’t sunk this low since August 2011, when Apple fans were still getting to grips with the first iPhone with FaceTime and the American view of the East Asian nation was altogether rosier.

China phone shipments chart
Sherwood News

The monthly drop-off far outweighed the wider 21% decline seen across all Chinese exports to the US in April, with laptop and storage device shipments also showing sharp declines. Given how America has come to depend on China for its electric goods more and more — electronics was the biggest category of Chinese imports to the US last year, at $124 billion — the April figures could serve as a pretty stark wake-up call.  

Still, while the precarious world of trade war suspensions and looming tariffs has already been wreaking havoc on America’s supply of iPhones and other devices, some experts can’t see giants like Apple shifting to full American-made mode in earnest any time soon.

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Google searches for “roman numerals” hit a new peak this Super Bowl

Following on from last year’s Super Bowl LIX, and Super Bowl LVIII before that, you’d be forgiven for thinking that the title “Super Bowl LX” might have created less confusion than previous iterations.

But it seems that the archaic notation denoting this year’s Big Game was no exception: monthly search volumes for “roman numerals” in the US were at the highest volume seen in over two decades this February, according to Google Trends data.

Roman numerals super bowl
Sherwood News

If people in shoulder pads throwing around a weirdly shaped ball is your Roman Empire, one thing you have to know is Roman numerals — or join the millions who turn to Google to work out how to read them every Super Bowl season.

Ironically, according to the NFL, the numbering system was adopted for clarity, as the game is played at the start of the year “following a chronologically recorded season.” And so, over its 60-year history, the NFL has labeled almost every Super Bowl with a selection of capital letters like X’s, I’s, and V’s — one of the rare exceptions being Super Bowl 50 in 2016, when the NFL ad designers felt Super Bowl L was too unmarketable.

At least stumped football fans in 2026 will be faring much better than those in the year 12,965 would be, who’d have to refer to the Big Game as Super Bowl (breathes in) MMMMMMMMMMDCCCCLXXXXVIIII.

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