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Online love: We're swiping differently since the pandemic

Online love: We're swiping differently since the pandemic

Data from Tinder (via a great article from the New Statesman) reveals how behavior on dating apps has changed in the last 12 months.

Swipe, swipe, baby

The dating app boom is not new. Downloads for dating apps boomed during the pandemic, as people went online to find love, but it's not just that there are more people on dating apps. Data from Tinder suggests users are way more engaged than they used to be — with daily swiping activity in Feb 15% higher than it was last year.

What's even more interesting (and quite wholesome) is that the length of conversations has also gone up. Tinder users are sending 19% more messages, and their conversations with each other are 32% longer than they used to be. People are actually talking to each other presumably to discuss plans for the summer, whether they're vaccinated or not (you can get a "vaccine badge" on most dating apps now) and which chart-based newsletters are their favourite.

With dating returning in many countries, people are single and ready to mingle. They're also more used to interacting with others online and there's been a shift in priorities for single people who might feel like they have missed out on a year of opportunity to find a long-term partner. It's a good time to run a dating app.

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Starbucks sells control of China business for $4 billion

Starbucks disclosed on Monday evening in a regulatory filing that it will sell control of its ailing China business to Boyu Capital for about $4 billion.

Under the agreement, Boyu will own a 60% stake in the China segment, which will become a joint venture between Boyu and Starbucks. The coffee chain will retain a 40% interest in the entity and will continue to own and license the brand and intellectual property.

Bloomberg reported earlier this year that the company was looking to sell its China segment. The American coffee giant has struggled to succeed in China, its second-largest market after the US.

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John Wayne Airport in Orange County tops the list of North America’s favorite airports

Despite a record year of passenger numbers, flight cancellations, and delays, a new survey has revealed that flyers have been increasingly satisfied about their experiences in North American airports. 

According to this year’s North America Airport Satisfaction Study from data analysts at J.D. Power, overall passenger satisfaction scores were up 10 points (on a 1,000-point scale), largely from “improvements in food, beverage and retail and ease of travel through the airport.” The annual survey measures overall traveler satisfaction across the region’s airports in seven categories (in order of importance): ease of travel, level of trust, terminal facilities, airport staff, airport departure experience, food and retail, and airport arrival experience.

Here are the regions favorites:

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