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Chuy's
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After a rough 7 months, Tex-Mex joint Chuy's is being bought by the owner of Olive Garden

Darden struck a deal to buy Chuy's after its stock had fallen nearly 40% from its high point in December.

Darden Restaurants, the owner of Olive Garden and LongHorn Steakhouse, is buying Tex-Mex chain Chuy’s for $605 million. It’ll take some time to see how well the company digests the deal.

Darden said late Wednesday that it would buy the Austin-based chain, which has over 100 locations in 15 states. At first glance, it looks like Darden is paying a huge premium to buy Chuy’s — the deal is for $37.50 a share, causing Chuy’s stock to jump about 50% today to just below the agreed-upon deal price. 

A stock move like that is typical in M&A, since shareholders are essentially guaranteed to get that cash payout unless the deal falls apart for some reason, and there’s not much risk of that happening with a fairly small restaurant deal like this one.

But if you look more closely, you’ll notice that Chuy’s was trading above the deal price — and even above $39 as recently as late December. Since then, Chuy’s has reported declining profit and revenue, which it attributed to a squeezed consumer and higher operating costs. For the quarter ended in May, Chuy’s same-store sales slid 5.2%, their first decline since the pandemic. 

Investors have pretty clearly gotten spooked. Before today, Chuy’s stock had fallen nearly 40% from its high point in December, while the S&P 500 rose almost 20% over the same time frame. Investors in companies often hope for M&A deals because they get a big premium, but in Chuy’s case, they’re essentially just flipping the calendar back seven months.

For Darden, Tex-Mex may be a solid bet in the space of casual sit-down restaurants you might go to after a high school graduation or for your 12th birthday. Chili’s, for example, is the best performing brand in Brinker International’s portfolio.

Rick Cardenas, Darden’s chief executive, told analysts on Thursday the “Mexican category is one of the fastest growing dining categories” in the country. “When we look at Mexican (food) generally, there's been a broader appeal and it actually appeals a lot more to the younger people,” he said.

Not everybody’s doing well in the space: Red Lobster (formerly owned by Darden) is fighting its way through bankruptcy, in part because of its ambitious “Ultimate Endless Shrimp” promotion.

Chuy’s is the latest in a string of acquisitions for Darden, which bought Ruth's Chris Steak House for $715 million last year. (Darden hasn’t yet started reporting how that brand is performing.) Not including Chuy’s, Darden has added six brands to its portfolio in the past 15 years.

Beloved regional restaurant chains have been going through a wave of national expansion. It’s unclear exactly what Darden’s plans are for Chuy’s, though in the deal announcement, Chuy’s CEO said it would be bringing the Tex-Mex cuisine to “more guests and communities.”

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Prime Day is here again and Amazon’s subscription service has never been more popular

Well, it’s that time of year again: many have made their wish lists, people are scraping together the money they’ve saved to pick out a perfect gift, some are presumably leaving out refreshments for the weary delivery drivers and, more and more, drones.

It’s Amazon Prime Day — meaning that it’s the second day of the four-day promotional event that Amazon still calls Prime Day — of course, and it’s even come early this year, with the company bringing the period into late June from July, when it’s been traditionally held for the last five years.

The Prime Age

Alongside the eyes and endless clicks that the arbitrary stream of listicles on “The Best Prime Day Deals” that almost every media outlet pours into, Amazon will also be cheering the fact that there’s now more Prime users than ever before to devour the retailer and its sellers’ sometimes-contested “discounts.” Indeed, according to the latest annual estimates from Consumer Intelligence Research Partners (CIRP), there were just over 200 million American shoppers using Amazon’s massive subscription service at the end of 2025.

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Electronic Arts launches a platform to put more ads in its games

Video game publishing giant EA launched a new platform on Monday designed to make the process of selling immersive ad space in its popular games easier.

The company says the platform, called EA Advertising, allows brands to “integrate directly into gameplay through dynamic, real-time placements, from stadium signage to custom in-game content.”

More so than other studios, EA has incorporated advertising into its most popular titles. As Kotaku points out, the company’s ad efforts stretch as far back as 2006. Several of its sports franchises already feature partnerships with brands like Visa, Lowe’s, Red Bull, and PepsiCo.

In-game advertising hasn’t exactly been embraced by fans, but industry experts expect it to ramp up as companies seek more revenue to offset higher games budgets and surging memory costs. EA rival Take-Two has taken a different approach, with CEO Strauss Zelnick recently saying the company was “not at risk of doing brand partnerships” in the forthcoming “Grand Theft Auto VI,” and that ads in full-price games seems “unfair.”

The $55 billion deal to take EA private, led by Saudi Arabia’s Public Investment Fund, is set to close at the end of this month. Being the largest leveraged buyout in history, EA will likely look for more ways to boost revenue to cover interest payments.

More so than other studios, EA has incorporated advertising into its most popular titles. As Kotaku points out, the company’s ad efforts stretch as far back as 2006. Several of its sports franchises already feature partnerships with brands like Visa, Lowe’s, Red Bull, and PepsiCo.

In-game advertising hasn’t exactly been embraced by fans, but industry experts expect it to ramp up as companies seek more revenue to offset higher games budgets and surging memory costs. EA rival Take-Two has taken a different approach, with CEO Strauss Zelnick recently saying the company was “not at risk of doing brand partnerships” in the forthcoming “Grand Theft Auto VI,” and that ads in full-price games seems “unfair.”

The $55 billion deal to take EA private, led by Saudi Arabia’s Public Investment Fund, is set to close at the end of this month. Being the largest leveraged buyout in history, EA will likely look for more ways to boost revenue to cover interest payments.

business

JM Smucker says it sold $1 billion worth of Uncrustables in FY2026

After years of booming sandwich sales, JM Smucker has finally earned a billion-dollar crust.

On Tuesday, the company reported results for fiscal year 2026, highlighting better-than-expected profits driven by higher prices for coffee and sweet baked goods. However, at another point on the earnings call, CEO Mark Smucker pointed to one particularly jammy figure: in line with previous forecasts, the company sold $1 billion worth of its (almost always) crustless sandwiches, Uncrustables, in the last year alone.

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Paramount reportedly offers concessions to resolve multistate antitrust investigation

Paramount has reportedly offered up some concessions in an effort to prevent an antitrust lawsuit by California and about 10 other states, according to Bloomberg reporting on Monday.

Reuters first reported on the potential suit from a group of unnamed states last week, which could throw a wrench in Paramount’s plans to buy rival Warner Bros. Discovery in a Hollywood megamerger.

The list of concessions is unknown, though Bloomberg previously reported that Paramount is open to divesting some of its kids TV assets to appease EU regulators.

Late last month, reports said US regulators appeared likely to approve the $110 billion merger, following a meeting between Paramount CEO David Ellison and DOJ antitrust staffers.

The list of concessions is unknown, though Bloomberg previously reported that Paramount is open to divesting some of its kids TV assets to appease EU regulators.

Late last month, reports said US regulators appeared likely to approve the $110 billion merger, following a meeting between Paramount CEO David Ellison and DOJ antitrust staffers.

$98B ⛽

The IATA released its latest financial outlook for the airline industry over the weekend, forecasting a $98 billion jump in the sector’s collective fuel bill. The world’s largest trade group representing airlines expects the oil spike to halve profits by 49% from last year to $23 billion.

The group also expects profit margins to halve year over year, falling from 2025’s 4.2% to 2%. Still, revenue is expected to climb to $1.17 trillion from $1.07 trillion.

A surge in the cost of jet fuel has rocked US and global airlines this year, leading Delta Air Lines, United Airlines, American Airlines, Southwest Airlines, JetBlue, and others to raise fares and ancillary charges like bag fees. Low-cost carriers, which operate on smaller margins, have been squeezed the hardest, resulting in Spirit’s shutdown.

“It’s a tough year for all airlines, especially those whose balance sheets had not yet recovered from COVID. And, of course, for those operating in the Gulf,” said IATA Director General Willie Walsh, who added that demand is holding up and about half of passengers expect to spend more on travel this year. “That bodes well for a strong northern summer peak season. The big unknown is how long travelers and shippers can tolerate the higher costs of connectivity.”

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