(Best Buy)

Best Buy jumps after launching new third-party marketplace

Shoppers can now buy everything from TV stands to cookware as the retailer doubles its online offerings.

8/19/25 1:06PM

Best Buy shares were up 3% Tuesday afternoon after the electronics retailer announced plans to launch a new third-party marketplace, expanding its online assortment beyond technology.

The move comes as Best Buy tries to reignite growth following three straight years of sales declines. Even after mostly topping Wall Street’s Q1 estimates in May, the company has been under pressure, cutting its full-year revenue outlook.

“With marketplace, we’re able to give them not only more of the latest technology, but a massive new collection of products outside of the tech space so we can truly offer the full experience they need,” the company said in a statement.

That includes accessories like batteries for older cameras, cases for outdated phones, or even furniture designed to frame a new big-screen TV.

Best Buy joins a growing list of retailers, including Walmart, Target, and Lowe’s, betting on the marketplace model that gives shoppers more selection without the burden of carrying inventory.

Best Buy shares are down 14% year to date.

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Premium seats help push airlines higher following third-quarter results

Shares of American Airlines are climbing toward the carrier’s best trading day since August 12, when ultra-budget rival Spirit issued its initial warning about its ability to survive. American’s shares are up more than 7% on Friday afternoon.

Investors’ optimism comes a day after American posted a better-than-expected full-year earnings forecast. In a call with investors, American said that it’s ramping up its premium cabin offerings.

“Our ability to grow capacity in premium markets will be further supported as we take delivery of new aircraft and reconfigure our existing fleet. These efforts will allow us to grow our premium seats at nearly two times the rate of main cabin seats,” CEO Robert Isom said. American CFO Devin May said that nose-to-tail retrofits of certain wide-body jets will bump the number of premium seats available on those planes by 25%.

Extra legroom has been a boon for major carriers, particularly this quarter. Delta Air Lines said its premium product revenue grew 9% in Q3, compared to a 4% drop in economy seat revenue. Similarly, United Airlines said its premium revenue grew 6%, outpacing economy. Shares of both airlines were up more than 3% on Friday.

Carriers with less exposure to first- and business-class tickets like Southwest Airlines and JetBlue didn’t see the same amount of momentum on the day.