Business
Hiring Prince Harry: Why it's a smart move for a startup

Hiring Prince Harry: Why it's a smart move for a startup

David Crowther

Prince Harry has a new job. He is set to become the chief impact officer at mental health and coaching startup BetterUp.

For BetterUp, this is a genius appointment even if you ignore Prince Harry's future on-the-job contributions. The hiring has already been picked up by almost every mainstream news outlet in the world. Social media followers for BetterUp have doubled or tripled and Google searches for the company have exploded overnight.

‍You're a wizard Harry

‍From a cynical perspective this was a magical hiring even if Prince Harry's role ends up being entirely symbolic. If his direct contributions prove valuable, it's going to be an even bigger win for the startup.

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