Business
business

It's CEO-poaching season, and investors are buying it

Victoria’s Secret has a new plan to combat increased competition from brands like Rihanna’s Savage X Fenty: steal their CEO.

The struggling retailer announced that it hired a new chief exec, Savage X Fenty boss Hillary Super. Its shares are up about 14% today on the news, chipping away at some of the lingerie company’s losses (its shares were down 28% this year as of Tuesday night).

The corporate poaching comes just a day after Starbucks announced its new CEO: Chipotle’s CEO. The coffee giant nabbed Brian Niccol (who Chipotle had poached from Taco Bell in 2018), sending its shares soaring more than 20% Tuesday. Chipotle's stock fell by about 8%.

Two things appear to be pretty clear: investors love boardroom drama, and executives don’t seem to be burdened by non-compete clauses.

The corporate poaching comes just a day after Starbucks announced its new CEO: Chipotle’s CEO. The coffee giant nabbed Brian Niccol (who Chipotle had poached from Taco Bell in 2018), sending its shares soaring more than 20% Tuesday. Chipotle's stock fell by about 8%.

Two things appear to be pretty clear: investors love boardroom drama, and executives don’t seem to be burdened by non-compete clauses.

More Business

See all Business
The entrance of Allbirds seen from Hayes St. in San Francisco, Calif.

Allbirds, the once buzzy multibillion-dollar sneaker startup, is selling up for $39 million

That’s less than 1% of its peak market cap about four years ago.

Tom Jones3/31/26
business

JetBlue is raising its bag fees as fuel costs squeeze airlines

JetBlue will reportedly hike its bag fees, as the cost of jet fuel continues to climb amid the war in Iran. It’s the latest example of carriers finding ways to push rising costs onto travelers.

Last week, United Airlines CEO Scott Kirby said that if fuel prices remain elevated, fares would need to rise another 20% for his airline to break even this year.

As CNBC reported, when one airline raises fees, others tend to follow.

Earlier this month, JetBlue hiked its first-quarter outlook for operating revenue per seat mile to between 5% and 7%, saying that strong Q1 demand helped “partially offset additional expenses realized from operational disruptions and rising fuel costs.” Now, the carrier appears to be making moves to further boost revenue to offset those costs.

Earlier on Monday, JetBlue rival Alaska Air lowered its Q1 profit forecast. The refining margins for the carrier’s cheapest fuel option — sourced from Singapore and representing about 20% of Alaska’s overall supply — have spiked 400% since February.

JetBlue did not immediately respond to a request for comment.

As CNBC reported, when one airline raises fees, others tend to follow.

Earlier this month, JetBlue hiked its first-quarter outlook for operating revenue per seat mile to between 5% and 7%, saying that strong Q1 demand helped “partially offset additional expenses realized from operational disruptions and rising fuel costs.” Now, the carrier appears to be making moves to further boost revenue to offset those costs.

Earlier on Monday, JetBlue rival Alaska Air lowered its Q1 profit forecast. The refining margins for the carrier’s cheapest fuel option — sourced from Singapore and representing about 20% of Alaska’s overall supply — have spiked 400% since February.

JetBlue did not immediately respond to a request for comment.

Latest Stories

Sherwood Media, LLC produces fresh and unique perspectives on topical financial news and is a fully owned subsidiary of Robinhood Markets, Inc., and any views expressed here do not necessarily reflect the views of any other Robinhood affiliate, including Robinhood Markets, Inc., Robinhood Financial LLC, Robinhood Securities, LLC, Robinhood Crypto, LLC, Robinhood Derivatives, LLC, or Robinhood Money, LLC. Futures and event contracts are offered through Robinhood Derivatives, LLC.