Business
An illustration of a hacked computer.
An illustration of a hacked computer. (Lino Mirgeler/picture alliance via Getty Images)

Companies that get hacked take a big earnings hit. Here's how bad it can get.

Tech outages — whether they’re caused by hacks or a widespread failure like what happened Friday — can wreak havoc on corporate America’s bottom line.

As you’ve seen in the headlines about the worldwide tech outage this morning, systems failures can hamstring businesses writ large. If you want to know what kind of financial damage a critical outage can do, look no further than a couple of earnings reports that came out this week.

Friday’s outage was likely caused by a Crowdstrike update, but cyberattacks can knock out systems in a similar way, and sometimes for far longer. Hack-induced outages in healthcare and car-dealerships’ online systems have wreaked havoc on some industry giants’ earnings.

The US’s largest medical insurer, UnitedHealth, reported a $1.1 billion hit in its earnings report from a cyberattack that took down Change Healthcare — which operates software used for processing payments, prescriptions, and more — in February. During its call with analysts on Tuesday, UnitedHealth more than doubled its expected full-year impact from the attack from $1.6 billion to $2.3 billion, saying its business only recently started to return to its normal pace. 

Over on the car lot, dealership chain AutoNation slashed its second-quarter guidance by $1.50 a share, warning its earnings would be dented by a separate, but eerily similar, cyberattack on CDK Global. CDK provides the software that dealers use for day-to-day operations like processing sales and ordering parts. When CDK went down in late June, many dealers had to go to pen-and-paper, putting their business in the slow lane for roughly two weeks — right during their end-of-quarter sales push. Most, but not all, of CDK systems have since been restored. 

Investors may be feeling déjà vu: last year, MGM said it lost $100 million from a cyberattack on its underlying software that disrupted its operations for about nine days. Cyber criminals seem to have identified software that handles day-to-day operations as a crack in the foundation that can take down whole industries.

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Starbucks issues apology after viral “Bearista” cup meltdown

Holiday cheer turned into chaos this week for Starbucks after the coffee giant’s new “Bearista” holiday cup sent fans into a frenzy. 

Dropped alongside its 2025 holiday menu, the $30 beanie-wearing glass bear tumbler sparked long lines, sellouts, and even in-store scuffles before Starbucks stepped in with an apology.

“The excitement for our merchandise exceeded even our biggest expectations,” the company said in a statement to People. “Despite shipping more Bearista cups to our coffeehouses than almost any other item this holiday season, the Bearista cup and some other items sold out fast.”

Within hours of launch, frustrated fans flooded Starbucks’ social media pages and even store hotlines. Some customers waited in line before dawn and others said their stores received only a handful of cups. In one Houston location, the craze even turned physical, with police reportedly called to break up a brawl. Meanwhile, the cup is already reselling on sites like eBay, with listings topping $600.

“We understand many customers were excited about the Bearista cup and apologize for the disappointment this may have caused,” Starbucks said. While in-store customers may be upset, investors seem happy about the viral hit, as the stock has risen over 3% on Friday.

If you’re still hoping for a Bearista at market price, that may not be on order: the chain didn’t disclose how many cups were made or whether a restock is planned.

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Target tells workers to smile, wave, and greet shoppers if they come within 10 feet of them

Target just rolled out a new rule for store employees: smile, make eye contact, and greet or wave when a shopper comes within 10 feet — and if they get closer, within four feet, ask whether they need help or how their day is going, according to a new Bloomberg report.

Dubbed the 10-4 program internally, the rule mirrors rival Walmarts own 10-foot policy, formalizing behavior Target had previously only encouraged.

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Monster surges on energy drink buzz, while Celsius sinks on distribution concerns

Shares of Monster Beverage climbed 5% after the bell on Thursday, and held most of those gains into early trading on Friday, following strong Q3 results.

The energy drink giant topped market expectations, with quarterly sales up 17% year over year to $2.2 billion and adjusted net profits growing 41% to $524.5 million — 11% ahead of Wall Street’s estimates. In the report, Monster highlighted its zero-sugar line and new product launches, with a stack of novel flavors already released this year, as bright spots.

During a call with analysts, Chief Executive Hilton Schlosberg said that the global energy drink category “remains healthy with robust growth,” The Wall Street Journal reported, adding that demand for more affordable caffeinated drinks is rising as coffee has become “really expensive.”

Meanwhile, rival beverage business Celsius saw shares fall as much as 23% on its Q3 results yesterday — despite beating expectations, with revenue jumping 173% — largely due to concerns about a change in the company’s distribution channel, as its newly acquired Alani Nu brand joins the PepsiCo distribution network.

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