Detail of legs and sports shoes of a young female runner, prepared in a position with her legs and feet flexed to do sprint or a race on a blue athletics track. Runner's shadow projected on the track.

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Deckers soars on strong international demand for Hoka and Ugg

Hoka just posted the biggest quarter in its history.

7/25/25 6:11AM

Deckers Outdoor is up as much as 13% in early trading Friday after the footwear maker posted stronger-than-expected Q2 results.

Revenue rose 17% from a year ago to $964.5 million, beating the $901.1 million analysts estimated. Earnings per share came in at $0.93, handily exceeding the $0.68 expected, per LSEG — powered by strong overseas demand for Deckers’ two biggest brands.

Ugg, best known for its sheepskin boots, posted a 19% sales gain, while Hoka, Deckers’ breakout running shoe brand, jumped 20%, marking its “largest quarter in history.” It’s expected to remain the company’s “fastest-growing” brand this year, according to CEO Stefano Caroti.

Yesterday’s upbeat report follows a steep 48% decline in Deckers shares year to date, including a sharp dip in May when the company pulled its annual forecast, citing tariff-driven “macroeconomic uncertainty.” Deckers still offered guidance only for the next quarter, though it came in line with analyst consensus.

Strong demand from Europe and China was a major Q2 growth engine, with international sales soaring nearly 50% — more than offsetting a 2.8% drop in domestic sales amid a “choppy US consumer environment,” Caroti said.

To absorb higher import costs, Deckers raised prices on some Hoka models starting July 1. But so far, there’s been no “material” impact on demand, with the company expecting Hoka sales to rise ~10% and Ugg to grow “at least mid-single digits” in the current quarter, CFO Steven Fasching said.

Nia Warfield

Fox and News Corp slide as investors digest $3.3 billion Murdoch succession settlement

Fox and News Corp shares dropped on Tuesday after Rupert Murdoch’s heirs agreed to a $3.3 billion settlement to resolve a long-running succession drama.

Under the deal, Prudence, Elisabeth, and James Murdoch will each receive about $1.1 billion, paid for in part by Fox selling 16.9 million Class B voting shares and News Corp selling 14.2 million shares. The stock sales will raise roughly $1.37 billion on behalf of the three heirs.

The new trust for Lachlan Murdoch will now control about 36.2% of Fox’s Class B shares and roughly 33.1% of News Corp’s stock, granting him uncontested voting authority over both companies for the next 25 years. Originally, the Murdoch trust was designed to hand over voting control of Fox and News Corp to Prudence, Elisabeth, Lachlan, and James after his death.

Investors are weighing the trade-off. Clear leadership under Lachlan may resolve conflict internally, but the share dilution, executed at a roughly 4.5% discount, means long-term investors now hold slightly less clout than before.

Both companies’ stocks were trading close to all-time highs prior to the announcement.

385 ✈️ 434

Max Knoblauch

Boeing on Tuesday announced that it delivered 57 commercial jets in August, its best total for the month in seven years. That brings its year-to-date delivery total to 385 planes, eclipsing its full-year 2024 figure by about 11%.

The August figure marked Boeing’s second-highest delivery total of 2025 and represented a 43% jump from the same month last year. Through August, Boeing has boosted its deliveries by 50% from last year.

The plane maker is still trailing its European rival Airbus, which delivered 61 planes in August and 434 year to date.

Nia Warfield

24h

Tariffs finally crept into retail's latest earnings results. Who were the winners and losers?

The long-awaited levies took a toll on nearly every retailer, but execution separated who could steer through the costs.