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Space jam: The different approaches the billionaires are taking in commercial space flight

Space jam: The different approaches the billionaires are taking in commercial space flight

Space jam

By now you've probably seen that billionaires have been strapping themselves to giant rockets and sending themselves into space. Whether that's a good / fair / efficient / ethical use of their vast resources is certainly a debate worth having but — leaving that issue to one side — it's interesting to note just how different Bezos' and Branson's actual approach to getting to space is.

The Amazon founder's approach is probably a little more what you would expect of a short trip to space. Bezos jumped in a small capsule with 3 others, including the very cool 82-year-old Wally Funk, and blasted to space to more than 350,000ft above sea level in about 4 minutes. From there the passenger capsule detached itself from the rocket booster, and gently parachuted down to earth with the entire thrill ride over in about 10 minutes.

The Virgin Galactic approach was arguably a little more interesting. A "relatively" normal looking plane took off and gently climbed to around 50,000ft over the course of about 45 minutes, carrying a separate spaceship with it. That spaceship was then detached and its rocket fired, allowing it to climb to an apogee (peak altitude) of around 282,700ft. The spaceship then descended more slowly than the Blue Origin capsule, eventually landing like a conventional plane after about an hour of total flight time.

Tickets to space

On top of the ego boost and media coverage, both men are hoping to make a buck from their successful space flights. Bezos has announced that orders to fly to space were already nearing $100m while Virgin Galactic is hoping to start providing commercial space flights to paying customers in 2022.

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Starbucks issues apology after viral “Bearista” cup meltdown

Holiday cheer turned into chaos this week for Starbucks after the coffee giant’s new “Bearista” holiday cup sent fans into a frenzy. 

Dropped alongside its 2025 holiday menu, the $30 beanie-wearing glass bear tumbler sparked long lines, sellouts, and even in-store scuffles before Starbucks stepped in with an apology.

“The excitement for our merchandise exceeded even our biggest expectations,” the company said in a statement to People. “Despite shipping more Bearista cups to our coffeehouses than almost any other item this holiday season, the Bearista cup and some other items sold out fast.”

Within hours of launch, frustrated fans flooded Starbucks’ social media pages and even store hotlines. Some customers waited in line before dawn and others said their stores received only a handful of cups. In one Houston location, the craze even turned physical, with police reportedly called to break up a brawl. Meanwhile, the cup is already reselling on sites like eBay, with listings topping $600.

“We understand many customers were excited about the Bearista cup and apologize for the disappointment this may have caused,” Starbucks said. While in-store customers may be upset, investors seem happy about the viral hit, as the stock has risen over 3% on Friday.

If you’re still hoping for a Bearista at market price, that may not be on order: the chain didn’t disclose how many cups were made or whether a restock is planned.

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Target tells workers to smile, wave, and greet shoppers if they come within 10 feet of them

Target just rolled out a new rule for store employees: smile, make eye contact, and greet or wave when a shopper comes within 10 feet — and if they get closer, within four feet, ask whether they need help or how their day is going, according to a new Bloomberg report.

Dubbed the 10-4 program internally, the rule mirrors rival Walmarts own 10-foot policy, formalizing behavior Target had previously only encouraged.

business

Monster surges on energy drink buzz, while Celsius sinks on distribution concerns

Shares of Monster Beverage climbed 5% after the bell on Thursday, and held most of those gains into early trading on Friday, following strong Q3 results.

The energy drink giant topped market expectations, with quarterly sales up 17% year over year to $2.2 billion and adjusted net profits growing 41% to $524.5 million — 11% ahead of Wall Street’s estimates. In the report, Monster highlighted its zero-sugar line and new product launches, with a stack of novel flavors already released this year, as bright spots.

During a call with analysts, Chief Executive Hilton Schlosberg said that the global energy drink category “remains healthy with robust growth,” The Wall Street Journal reported, adding that demand for more affordable caffeinated drinks is rising as coffee has become “really expensive.”

Meanwhile, rival beverage business Celsius saw shares fall as much as 23% on its Q3 results yesterday — despite beating expectations, with revenue jumping 173% — largely due to concerns about a change in the company’s distribution channel, as its newly acquired Alani Nu brand joins the PepsiCo distribution network.

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