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Domino’s (finally) joins the stuffed crust pizza craze to snag a bigger slice of the delivery market

Domino’s Pizza is offering stuffed crust for the first time to win back younger customers.

Domino’s shares jumped as much as 2.5% in premarket trading after the popular chain said it would begin offering stuffed crust pizza for the first time, though the rally lost heat after market open.

Dominos customers can order the chains first Parmesan Stuffed Crust pizza today, which is included in the companys $9.99 carryout deal.

Stuffed crust was first pioneered 30 years ago by rival Pizza Hut (owned by Yum! Brands), and the cheesy trend was quickly adopted by competitors like Papa John’s and Little Caesars. For Pizza Hut, the launch of stuffed crust immediately set records, generating $300 million in sales in its first year, and has remained on the menu since then.

While Domino’s is still the world’s largest pizza chain, with 21,300 locations, the company has lost some market share as more ‘za lovers splurge on stuffed crust. Domino’s company research found that the chain loses 13 million (mostly younger) customers to rivals looking for stuffed crust — taking a slice out of its revenue. In their most recent earnings report, Domino’s reported sales rose just 0.4%, coming in below Wall Street’s estimates.

Domino’s shares are up around 9% over the past year.

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Starbucks issues apology after viral “Bearista” cup meltdown

Holiday cheer turned into chaos this week for Starbucks after the coffee giant’s new “Bearista” holiday cup sent fans into a frenzy. 

Dropped alongside its 2025 holiday menu, the $30 beanie-wearing glass bear tumbler sparked long lines, sellouts, and even in-store scuffles before Starbucks stepped in with an apology.

“The excitement for our merchandise exceeded even our biggest expectations,” the company said in a statement to People. “Despite shipping more Bearista cups to our coffeehouses than almost any other item this holiday season, the Bearista cup and some other items sold out fast.”

Within hours of launch, frustrated fans flooded Starbucks’ social media pages and even store hotlines. Some customers waited in line before dawn and others said their stores received only a handful of cups. In one Houston location, the craze even turned physical, with police reportedly called to break up a brawl. Meanwhile, the cup is already reselling on sites like eBay, with listings topping $600.

“We understand many customers were excited about the Bearista cup and apologize for the disappointment this may have caused,” Starbucks said. While in-store customers may be upset, investors seem happy about the viral hit, as the stock has risen over 3% on Friday.

If you’re still hoping for a Bearista at market price, that may not be on order: the chain didn’t disclose how many cups were made or whether a restock is planned.

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Target tells workers to smile, wave, and greet shoppers if they come within 10 feet of them

Target just rolled out a new rule for store employees: smile, make eye contact, and greet or wave when a shopper comes within 10 feet — and if they get closer, within four feet, ask whether they need help or how their day is going, according to a new Bloomberg report.

Dubbed the 10-4 program internally, the rule mirrors rival Walmarts own 10-foot policy, formalizing behavior Target had previously only encouraged.

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Monster surges on energy drink buzz, while Celsius sinks on distribution concerns

Shares of Monster Beverage climbed 5% after the bell on Thursday, and held most of those gains into early trading on Friday, following strong Q3 results.

The energy drink giant topped market expectations, with quarterly sales up 17% year over year to $2.2 billion and adjusted net profits growing 41% to $524.5 million — 11% ahead of Wall Street’s estimates. In the report, Monster highlighted its zero-sugar line and new product launches, with a stack of novel flavors already released this year, as bright spots.

During a call with analysts, Chief Executive Hilton Schlosberg said that the global energy drink category “remains healthy with robust growth,” The Wall Street Journal reported, adding that demand for more affordable caffeinated drinks is rising as coffee has become “really expensive.”

Meanwhile, rival beverage business Celsius saw shares fall as much as 23% on its Q3 results yesterday — despite beating expectations, with revenue jumping 173% — largely due to concerns about a change in the company’s distribution channel, as its newly acquired Alani Nu brand joins the PepsiCo distribution network.

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