Domino’s (finally) joins the stuffed crust pizza craze to snag a bigger slice of the delivery market

Domino’s Pizza is offering stuffed crust for the first time to win back younger customers.

3/3/25 11:56AM

Domino’s shares jumped as much as 2.5% in premarket trading after the popular chain said it would begin offering stuffed crust pizza for the first time, though the rally lost heat after market open.

Domino’s customers can order the chain’s first Parmesan Stuffed Crust pizza today, which is included in the company’s $9.99 carryout deal.

Stuffed crust was first pioneered 30 years ago by rival Pizza Hut (owned by Yum! Brands), and the cheesy trend was quickly adopted by competitors like Papa John’s and Little Caesars. For Pizza Hut, the launch of stuffed crust immediately set records, generating $300 million in sales in its first year, and has remained on the menu since then.

While Domino’s is still the world’s largest pizza chain, with 21,300 locations, the company has lost some market share as more ‘za lovers splurge on stuffed crust. Domino’s company research found that the chain loses 13 million (mostly younger) customers to rivals looking for stuffed crust — taking a slice out of its revenue. In their most recent earnings report, Domino’s reported sales rose just 0.4%, coming in below Wall Street’s estimates.

Domino’s shares are up around 9% over the past year.

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JetBlue is raising its bag fees as fuel costs squeeze airlines

JetBlue will reportedly hike its bag fees, as the cost of jet fuel continues to climb amid the war in Iran. It’s the latest example of carriers finding ways to push rising costs onto travelers.

Last week, United Airlines CEO Scott Kirby said that if fuel prices remain elevated, fares would need to rise another 20% for his airline to break even this year.

As CNBC reported, when one airline raises fees, others tend to follow.

Earlier this month, JetBlue hiked its first-quarter outlook for operating revenue per seat mile to between 5% and 7%, saying that strong Q1 demand helped “partially offset additional expenses realized from operational disruptions and rising fuel costs.” Now, the carrier appears to be making moves to further boost revenue to offset those costs.

Earlier on Monday, JetBlue rival Alaska Air lowered its Q1 profit forecast. The refining margins for the carrier’s cheapest fuel option — sourced from Singapore and representing about 20% of Alaska’s overall supply — have spiked 400% since February.

JetBlue did not immediately respond to a request for comment.