Unpaid Parking

Tesla’s massive pileup

Bronson Stamp

Tesla's unsold inventory is creating stockpiles you can see from space

Where have all the Teslas gone? Stored in parking lots, every one.

6/6/24 1:04PM

Last quarter, Tesla produced 433,371 autos. It delivered just 386,810, meaning there were about 47,000 extra Teslas around, more than double what it was a year ago and the company’s biggest imbalance to date.

This surplus is happening as the electric car company deals with a number of headwinds, including slowing electric vehicle sales growth, growing competition, and chaotic leadership.

“The primary driver of this was an increase in inventory from a mismatch between builds,” Tesla Chief Financial Officer Vaibhav Taneja said of the company’s -$2.5 billion in free cash flow (spending on AI compute was also to blame). “We expect the inventory built to reverse in the second quarter and free cash flow to return to positive again.”

Until then, we wondered: Where have all the unsold Teslas gone?

I used satellite imagery and object detection analytics from the earth observation marketplace SkyFi, to take a look at some images of Tesla’s Gigafactory outside Austin, Texas. Comparing a Thursday from last October to a Thursday in March, you can see that the parking lots outlined in green in the images below became much more full.

Tesla Gigafactory in Austin, Texas. Top: October 2023. Bottom: March 2024.

A production lead at the gigafactory who was recently laid off along with more than 10% of Tesla’s workforce told Sherwood those parking lots hold finished Teslas before they’re shipped off.

Tesla does store inventory in the other parking lots but those are primarily for employees and contractors. We were unable to discern if extra Teslas are being parked in those, too. Tesla did not respond to questions about the images or requests for comment on this story.

SkyFi also shared satellite imagery of Chesterfield Mall, a soon-to-be-demolished mall west of St. Louis, where Jalopnik previously reported Tesla has been storing excess inventory.

Chesterfield mall Teslas — Chesterfield Mall outside St. Louis. Top: October 2022. Bottom: May 2024

The firm counted 465 Teslas parked there in May, bringing in much-needed revenue for the doomed mall, where before there had been none.

We were unable to get comparable satellite imagery of Tesla’s Fremont factory but a series of drone videos by a YouTuber show what look to be increasingly cramped lots across the property. Here’s a flyover from last week:

People have reported Tesla stock taking up space at a mall nearby the factory as well as in parking lots and airports around the world. Just this week, a local news network in Australia showed aerial footage of a “Tesla graveyard,” a port in Melbourne where “thousands” of unsold Teslas are piling up.

Of course, some of these Teslas could be en route to happy owners. But the mass of them piling up is getting harder to ignore.

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Starbucks issues apology after viral “Bearista” cup meltdown

Holiday cheer turned into chaos this week for Starbucks after the coffee giant’s new “Bearista” holiday cup sent fans into a frenzy.

Dropped alongside its 2025 holiday menu, the $30 beanie-wearing glass bear tumbler sparked long lines, sellouts, and even in-store scuffles before Starbucks stepped in with an apology.

“The excitement for our merchandise exceeded even our biggest expectations,” the company said in a statement to People. “Despite shipping more Bearista cups to our coffeehouses than almost any other item this holiday season, the Bearista cup and some other items sold out fast.”

Within hours of launch, frustrated fans flooded Starbucks’ social media pages and even store hotlines. Some customers waited in line before dawn and others said their stores received only a handful of cups. In one Houston location, the craze even turned physical, with police reportedly called to break up a brawl. Meanwhile, the cup is already reselling on sites like eBay, with listings topping $600.

“We understand many customers were excited about the Bearista cup and apologize for the disappointment this may have caused,” Starbucks said. While in-store customers may be upset, investors seem happy about the viral hit, as the stock has risen over 3% on Friday.

If you’re still hoping for a Bearista at market price, that may not be on order: the chain didn’t disclose how many cups were made or whether a restock is planned.

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Target tells workers to smile, wave, and greet shoppers if they come within 10 feet of them

Target just rolled out a new rule for store employees: “smile, make eye contact, and greet or wave” when a shopper comes within 10 feet — and if they get closer, within four feet, “ask whether they need help or how their day is going,” according to a new Bloomberg report.

Dubbed the “10-4 program” internally, the rule mirrors rival Walmart’s own 10-foot policy, formalizing behavior Target had previously only encouraged.

Target Mandates Worker Smiles, Friendliness to Boost Sales

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Monster surges on energy drink buzz, while Celsius sinks on distribution concerns

Shares of Monster Beverage climbed 5% after the bell on Thursday, and held most of those gains into early trading on Friday, following strong Q3 results.

The energy drink giant topped market expectations, with quarterly sales up 17% year over year to $2.2 billion and adjusted net profits growing 41% to $524.5 million — 11% ahead of Wall Street’s estimates. In the report, Monster highlighted its zero-sugar line and new product launches, with a stack of novel flavors already released this year, as bright spots.

During a call with analysts, Chief Executive Hilton Schlosberg said that the global energy drink category “remains healthy with robust growth,” The Wall Street Journal reported, adding that demand for more affordable caffeinated drinks is rising as coffee has become “really expensive.”

Meanwhile, rival beverage business Celsius saw shares fall as much as 23% on its Q3 results yesterday — despite beating expectations, with revenue jumping 173% — largely due to concerns about a change in the company’s distribution channel, as its newly acquired Alani Nu brand joins the PepsiCo distribution network.

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