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The end of de minimis could mean the end of cheap clothing imports

As of one minute past midnight today, the de minimis exemption on small packages shipped to the US officially ended.

While Corporate America has been obsessing over the effects of President Trump’s tariffs for months, many Americans might not have yet felt any direct impact of the more stringent trade policies of the new administration.

After today that might change.

The de minimis rule allowed small shipments of goods worth less than $800 to enter the US duty free, saving time on inspections and paperwork. Now, millions of packages coming into the country will be subject to the same tariffs applied to general goods — which in the case of shipments from China means a 145% fee.

In the last fiscal year alone, 1.36 billion packages entered the US under the de minimis exemption, per the US Customs and Border Protection Agency. That’s roughly five packages for every adult in America.

Closing the shipping loophole will affect retailers of every size, but cheap Chinese sellers like Temu and Shein will be particularly affected — and the change in regulation could spell the end of cheap clothing imports to the US. Historically, clothing (or apparel) has been an anomaly in the Consumer Price Index as one of few categories that has bucked the trend of consistently rising prices since the 1990s.

Apparel chart CPI index
Sherwood News

Data from the Bureau of Labor Statistics shows that while consumer prices for all items grew more than 13x from 1950 to 2024, apparel prices have grown only ~3x over that same period. In fact, from 1994 to 2024, apparel prices in the US actually fell 1%.

The de minimis rule allowed small shipments of goods worth less than $800 to enter the US duty free, saving time on inspections and paperwork. Now, millions of packages coming into the country will be subject to the same tariffs applied to general goods — which in the case of shipments from China means a 145% fee.

In the last fiscal year alone, 1.36 billion packages entered the US under the de minimis exemption, per the US Customs and Border Protection Agency. That’s roughly five packages for every adult in America.

Closing the shipping loophole will affect retailers of every size, but cheap Chinese sellers like Temu and Shein will be particularly affected — and the change in regulation could spell the end of cheap clothing imports to the US. Historically, clothing (or apparel) has been an anomaly in the Consumer Price Index as one of few categories that has bucked the trend of consistently rising prices since the 1990s.

Apparel chart CPI index
Sherwood News

Data from the Bureau of Labor Statistics shows that while consumer prices for all items grew more than 13x from 1950 to 2024, apparel prices have grown only ~3x over that same period. In fact, from 1994 to 2024, apparel prices in the US actually fell 1%.

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JetBlue is raising its bag fees as fuel costs squeeze airlines

JetBlue will reportedly hike its bag fees, as the cost of jet fuel continues to climb amid the war in Iran. It’s the latest example of carriers finding ways to push rising costs onto travelers.

Last week, United Airlines CEO Scott Kirby said that if fuel prices remain elevated, fares would need to rise another 20% for his airline to break even this year.

As CNBC reported, when one airline raises fees, others tend to follow.

Earlier this month, JetBlue hiked its first-quarter outlook for operating revenue per seat mile to between 5% and 7%, saying that strong Q1 demand helped “partially offset additional expenses realized from operational disruptions and rising fuel costs.” Now, the carrier appears to be making moves to further boost revenue to offset those costs.

Earlier on Monday, JetBlue rival Alaska Air lowered its Q1 profit forecast. The refining margins for the carrier’s cheapest fuel option — sourced from Singapore and representing about 20% of Alaska’s overall supply — have spiked 400% since February.

JetBlue did not immediately respond to a request for comment.

As CNBC reported, when one airline raises fees, others tend to follow.

Earlier this month, JetBlue hiked its first-quarter outlook for operating revenue per seat mile to between 5% and 7%, saying that strong Q1 demand helped “partially offset additional expenses realized from operational disruptions and rising fuel costs.” Now, the carrier appears to be making moves to further boost revenue to offset those costs.

Earlier on Monday, JetBlue rival Alaska Air lowered its Q1 profit forecast. The refining margins for the carrier’s cheapest fuel option — sourced from Singapore and representing about 20% of Alaska’s overall supply — have spiked 400% since February.

JetBlue did not immediately respond to a request for comment.

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