Shopify sign on their branch office building in Toronto.

Shopify branch office building in Toronto.

Shopify and Etsy pop as OpenAI brings instant checkout to ChatGPT

Shares of the e-commerce companies jumped after OpenAI said ChatGPT users can now turn searches into instant purchases.

9/29/25 3:42PM

Shopping just got a little more futuristic.

OpenAI said Monday that US ChatGPT Plus, Pro, and Free users can now buy directly from Etsy sellers without ever leaving the chat. OpenAI said the feature would soon be available from over a million Shopify merchants as well. Shares of Etsy surged 13%, while Shopify climbed 6%.

The feature runs on OpenAI’s new Agentic Commerce Protocol, which was codeveloped with fintech firm Stripe and is designed to let AI agents, shoppers, and businesses coordinate purchases securely.

How it works: users can prompt ChatGPT with requests like “best running shoes under $100” and the bot will surface organic product results. If the seller has Instant Checkout enabled, shoppers can make a single-product purchase by tapping “buy” and completing the order right inside ChatGPT.

Results aren’t sponsored, though merchants do pay a small fee per transaction. Currently, the feature only supports single-item purchases.

For sellers, it’s a chance to reach millions of ChatGPT users and will soon include popular brands like Glossier, SKIMS, and Spanx. For shoppers, it’s a seemingly frictionless buying experience and another step in OpenAI’s push to make ChatGPT more than a Q&A tool.

Etsy and Shopify shares are both up about 38% year to date.

Max Knoblauch

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Tom Jones11h

Demis Hassabis, Google DeepMind’s CEO and founder, was also an early Anthropic investor

A chess prodigy and an actual a knight of the realm in the UK, it’s perhaps no surprise that Demis Hassabis has made some strategic moves about his exposure to AI upside. According to people familiar with the matter, the influential AI architect became an angel investor in Anthropic, currently behind many of the leading AI models, per Arena AI leaderboards.

The Nobel Prize winner’s position in the Claude creator was previously undisclosed and, per the Financial Times, highlights Hassabis’ “growing influence across the AI industry.”

Google, which bought DeepMind, the company that Hassabis cofounded and heads to this day, for a reported ~$400 million in 2014, is also a key Anthropic investor. The tech giant reportedly plans to invest up to $40 billion in the AI company as part of the mutually beneficial relationship the pair have forged, with reports that Anthropic has committed to spending $200 billion in the other direction on Google’s cloud services over the next five years.

I’m playing all sides, so I always come out on top

In addition to his financial support for Anthropic, Hassabis has also invested in a range of AI startups launched by colleagues, such as Inflection AI, a company set up by DeepMind cofounder Mustafa Suleyman (who is now CEO of Microsoft AI), as well as efforts from other collaborators, like David Silver’s Ineffable Intelligence.

Hassabis also emerged as a recurring figure on the fringes of the recent Elon Musk v. Sam Altman trial, cropping up repeatedly in testimonies and court documents and appearing to live, as The Verge put it, “rent-free” in Musk’s head.

Founded in 2021, Anthropic has recently raised funding at a reported $900 billion valuation, sending it soaring ahead of competitor OpenAI.

Google DeepMind’s Demis Hassabis emerges as early Anthropic investor

The Nobel Prize winner’s position in the Claude creator was previously undisclosed and, per the Financial Times, highlights Hassabis’ “growing influence across the AI industry.”

I’m playing all sides, so I always come out on top

Founded in 2021, Anthropic has recently raised funding at a reported $900 billion valuation, sending it soaring ahead of competitor OpenAI.

Max Knoblauch5/18/26

Jury rules against Musk in lawsuit against OpenAI and Altman

Jurors in Tesla CEO Elon Musk’s lawsuit against Sam Altman, Greg Brockman, and OpenAI found the defendants not liable on all claims on Monday.

In a unanimous verdict reached after less than two hours of deliberation, the Oakland jury found that Musk had waited too long to bring his case forward, exceeding the statute of limitations.

Musk had alleged that OpenAI abandoned its founding mission as a nonprofit dedicated to developing AI for humanity and instead became a profit-driven company closely tied to Microsoft.

The verdict caps off a three-week blockbuster tech trial that could have seen Altman and Brockman removed from OpenAI leadership.

Jury tosses Elon Musk’s lawsuit against OpenAI and Sam Altman

Musk had alleged that OpenAI abandoned its founding mission as a nonprofit dedicated to developing AI for humanity and instead became a profit-driven company closely tied to Microsoft.

The verdict caps off a three-week blockbuster tech trial that could have seen Altman and Brockman removed from OpenAI leadership.

Millie Giles

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