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If the Musk-Trump feud is a marketing scheme, everyone’s overspending

Some believe Elon Musk’s public feud with President Trump on Thursday is an elaborate marketing scheme.

Max Knoblauch

The bitter breakup of President Trump and his “First Buddy” Elon Musk cost the Tesla CEO $33.9 billion of his own personal wealth on Thursday (per Bloomberg), but some folks aren’t buying it.

Since yesterday, several viral posts on X and TikTok have theorized that the feud is fake news, or an act of kayfabe by the White House and(/or) Musk.

Essentially, the theory is that the spat, during which Musk called for Trump to be replaced by JD Vance, is all an elaborate marketing scheme: a reputational cleanup that will enable Musk to return to the good graces of his shareholders, boards, and customers.

And look, Trump and Musk are both masters of attention and have certainly collabed on some marketing together in the past. But the sheer volume of money lost — enough to purchase about 500,000 Cybertrucks — makes the likelihood that this is something that’s all going according to plan very slim. Not to mention, you know, losing investors $152 billion isn’t exactly the best mea culpa.

Viewed as a single-day marketing expense, Musk’s loss on Thursday would be just $8 billion shy of Amazon’s total advertising spend in 2024 and 2023 combined, and more than Coca-Cola has spent on marketing since 2018.

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Max Knoblauch

Uber launches “digital tasks” in the US, paying some drivers to train AI

Beginning later this fall, US Uber drivers will be able to earn money by completing short “digital tasks” like uploading restaurant menus or recording audio samples.

CEO Dara Khosrowshahi teased the new gig income stream back in June at the Bloomberg Tech conference.

At that time, Khosrowshahi said drivers and couriers were “labeling maps, translating language, looking at AI answers, and grading AI answers.” According to Thursday’s announcement, the tasks won’t be so focused on Uber’s business, but instead on connecting workers with “companies that need real people to help improve their technology.”

Per Uber, digital tasks can be done when drivers aren’t on a trip, be it at home or when not driving, and will take only “a few minutes” each.

Uber’s having drivers train its AI while partnering with robotaxi companies that could replace them

Uber’s having drivers train its AI while partnering with robotaxi companies that could replace them

At that time, Khosrowshahi said drivers and couriers were “labeling maps, translating language, looking at AI answers, and grading AI answers.” According to Thursday’s announcement, the tasks won’t be so focused on Uber’s business, but instead on connecting workers with “companies that need real people to help improve their technology.”

Per Uber, digital tasks can be done when drivers aren’t on a trip, be it at home or when not driving, and will take only “a few minutes” each.

Max Knoblauch
10/15/25
United Airlines posts stronger-than-expected profit but weaker sales in its third quarter

United’s full-year profit outlook falls somewhere in between the dual forecasts it issued back in April.

United Airlines Airplanes at Newark Liberty International Airport in Newark, New Jersey
Hyunsoo Rim, David Crowther
HEAD OF MACROS
10/15/25
Pop-Tarts, Doritos, and Uncrustables have joined the protein craze taking over America’s snack aisle

Food giants are catching up with the latest diet obsession.

Pop tarts protein
US-ENTERTAINMENT-ILLUSTRATION-APPLE TV+

Apple TV dropped the “plus” as streamers keep pulling back on originals

After the spray-and-pray approach led to a wave of cancellations, Hollywood is settling into an era of just making fewer shows.

Hyunsoo Rim10/15/25
business
Max Knoblauch

The average price of a new vehicle in the US passed $50,000 for the first time ever in September

The average price of a new vehicle in the US surpassed $50,000 in September, according to Cox Automotive’s Kelley Blue Book.

At $50,080, that’s the highest industry average ever, reflecting the price hikes faced by new car buyers in recent years amid pandemic supply shortages, tariff-induced increases, and the high cost of EV production. The figure marks a 3.6% jump from the same month last year.

“Tariffs have introduced new cost pressure to the business, but the pricing story in September was mostly driven by the healthy mix of EVs and higher-end vehicles pushing the new-vehicle ATP into uncharted territory,” Cox executive analyst Erin Keating said. Passing the $50,000 mark was inevitable, Keating said, especially considering that the country’s bestseller is a Ford truck that “routinely costs north of $65,000.”

Year over year, new vehicle prices rose nearly 6% for GM, while Ford’s climbed 2.5%. Volkswagen new prices were up 12.5%.

As prices climb, so do delinquencies on loans to borrowers with lower credit scores. Recent data from Fitch Ratings shows the portion of subprime US auto loans 60 days or more overdue reached 6.43% in August.

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