Sherwood News

LinkedIn wants to use games and AI to keep you on the site

LinkedIn is a strange mosaic of features, but it makes a lot of money

7/22/24 10:34AM

Gamification

LinkedIn, the Microsoft-owned platform where people go to network, look for new jobs, or post nonsense dressed as enterprise sales wisdom, has added mini games and artificial intelligence features to help visiting become a “daily habit” for users, the site’s editor-in-chief told the FT.

The first games dropped in May, with some LinkedInners surprised by how fun the puzzles are, as the platform shifts further from its work-oriented origins. While its artificial intelligence features are likely a little less entertaining (employers can enlist AI assistants to “simplify the recruitment process” or “optimize job posts”) LinkedIn execs are hoping that the tech will see more of their ~1 billion members become power users.

B2Bs, humblebrags, and billions

After launching in 2003 and going public in 2011, LinkedIn has become a necessary platform for employees and employers around the world. In 2016, Microsoft splurged more than $26 billion to buy the company, making it the tech giant’s most expensive acquisition at the time. It’s hard to predict the future, but articles like “4 Reasons Microsoft Wasted $26.2 Billion To Buy LinkedIn” reflected a common school of thought at the time, with many questioning the platform’s financial potential.

The mosaic that LinkedIn has become — a corporate social network, a job platform, a newsfeed, and now a games hub — might seem slightly strange, but the financial results are hard to argue with.

Indeed, last year LinkedIn contributed more than $15 billion in revenue, over 6x what it managed in its first year under the MSFT umbrella. Its premium subscription offering accounted for $1.7 billion of that, while another $7 billion came from hiring software that LinkedIn sells to recruiters.

While adding mini games and AI features might sound like the sort of efforts that Snapchat or Netflix would roll out, the additions reflect LinkedIn’s ambitions to go beyond the boring “congratulations on your new role” type of posts that often dominate users’ feeds.

Authors of this article own shares in Microsoft.

Max Knoblauch6/15/26

Electronic Arts launches a platform to put more ads in its games

Video game publishing giant EA launched a new platform on Monday designed to make the process of selling immersive ad space in its popular games easier.

The company says the platform, called EA Advertising, allows brands to “integrate directly into gameplay through dynamic, real-time placements, from stadium signage to custom in-game content.”

More so than other studios, EA has incorporated advertising into its most popular titles. As Kotaku points out, the company’s ad efforts stretch as far back as 2006. Several of its sports franchises already feature partnerships with brands like Visa, Lowe’s, Red Bull, and PepsiCo.

In-game advertising hasn’t exactly been embraced by fans, but industry experts expect it to ramp up as companies seek more revenue to offset higher games budgets and surging memory costs. EA rival Take-Two has taken a different approach, with CEO Strauss Zelnick recently saying the company was “not at risk of doing brand partnerships” in the forthcoming “Grand Theft Auto VI,” and that ads in full-price games seems “unfair.”

The $55 billion deal to take EA private, led by Saudi Arabia’s Public Investment Fund, is set to close at the end of this month. Being the largest leveraged buyout in history, EA will likely look for more ways to boost revenue to cover interest payments.

Electronic Arts Makes Push for Ad Dollars Tied to Sports

Millie Giles6/11/26

JM Smucker says it sold $1 billion worth of Uncrustables in FY2026

After years of booming sandwich sales, JM Smucker has finally earned a billion-dollar crust.

On Tuesday, the company reported results for fiscal year 2026, highlighting better-than-expected profits driven by higher prices for coffee and sweet baked goods. However, at another point on the earnings call, CEO Mark Smucker pointed to one particularly jammy figure: in line with previous forecasts, the company sold $1 billion worth of its (almost always) crustless sandwiches, Uncrustables, in the last year alone.

Max Knoblauch6/8/26

Paramount reportedly offers concessions to resolve multistate antitrust investigation

Paramount has reportedly offered up some concessions in an effort to prevent an antitrust lawsuit by California and about 10 other states, according to Bloomberg reporting on Monday.

Reuters first reported on the potential suit from a group of unnamed states last week, which could throw a wrench in Paramount’s plans to buy rival Warner Bros. Discovery in a Hollywood megamerger.

The list of concessions is unknown, though Bloomberg previously reported that Paramount is open to divesting some of its kids TV assets to appease EU regulators.

Late last month, reports said US regulators appeared likely to approve the $110 billion merger, following a meeting between Paramount CEO David Ellison and DOJ antitrust staffers.

Paramount Offers Concessions to Head Off State Antitrust Lawsuit

The list of concessions is unknown, though Bloomberg previously reported that Paramount is open to divesting some of its kids TV assets to appease EU regulators.

Late last month, reports said US regulators appeared likely to approve the $110 billion merger, following a meeting between Paramount CEO David Ellison and DOJ antitrust staffers.

$98B ⛽

Max Knoblauch6/8/26

The IATA released its latest financial outlook for the airline industry over the weekend, forecasting a $98 billion jump in the sector’s collective fuel bill. The world’s largest trade group representing airlines expects the oil spike to halve profits by 49% from last year to $23 billion.

The group also expects profit margins to halve year over year, falling from 2025’s 4.2% to 2%. Still, revenue is expected to climb to $1.17 trillion from $1.07 trillion.

A surge in the cost of jet fuel has rocked US and global airlines this year, leading Delta Air Lines, United Airlines, American Airlines, Southwest Airlines, JetBlue, and others to raise fares and ancillary charges like bag fees. Low-cost carriers, which operate on smaller margins, have been squeezed the hardest, resulting in Spirit’s shutdown.

“It’s a tough year for all airlines, especially those whose balance sheets had not yet recovered from COVID. And, of course, for those operating in the Gulf,” said IATA Director General Willie Walsh, who added that demand is holding up and about half of passengers expect to spend more on travel this year. “That bodes well for a strong northern summer peak season. The big unknown is how long travelers and shippers can tolerate the higher costs of connectivity.”