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Longtime Starbucks board member Hobson is out

Starbucks lead director Mellody Hobson will not seek reelection after a 20-year tenure, the company disclosed in a Thursday evening regulatory filing. 

Hobson, who was recruited to the board in 2005 by former Starbucks CEO Howard Schultz, did not leave the board over any disagreement with the company, the filing stated. Starbucks’ share price ticked down slightly after market trading hours following her announcement. 

In a letter dated Jan. 14, Hobson said she hasn’t sold a single share in Starbucks in 20 years. Hobson owns 729,000 shares, currently worth about $65 million, according to FactSet. “Although the company has had a stunning 52-year run, I strongly believe its best days lie ahead,” she said. 

The coffee giant has struggled in recent years with stagnant sales and a tumultuous relationship with a union that represents thousands of its workers. Starbucks poached a new CEO, Brian Niccol, from Chipotle last year. Niccol has instituted small but noticeable changes at the company, like ending the nondairy-milk tax and starting a no-loitering policy.

Niccol is the third person picked to succeed Schultz since he first stepped down in 2017.  Hobson, who is also CEO of Ariel Investments, said she’s confident in Niccol’s leadership. 

“With Brian Niccol firmly at the helm (after a dogged pursuit!), I am confident Starbucks is in excellent hands. For this reason, I now feel comfortable stepping away from the board and do not plan to stand for re-election. I believe it is important for Brian to have a lead director who can sit alongside him for years to come — my twenty years is already a long time.”

It’s unclear who will fill her seat at Starbucks, which has faced pressure in the past year from activist investors Elliott Management and Starboard Value.

The coffee giant has struggled in recent years with stagnant sales and a tumultuous relationship with a union that represents thousands of its workers. Starbucks poached a new CEO, Brian Niccol, from Chipotle last year. Niccol has instituted small but noticeable changes at the company, like ending the nondairy-milk tax and starting a no-loitering policy.

Niccol is the third person picked to succeed Schultz since he first stepped down in 2017.  Hobson, who is also CEO of Ariel Investments, said she’s confident in Niccol’s leadership. 

“With Brian Niccol firmly at the helm (after a dogged pursuit!), I am confident Starbucks is in excellent hands. For this reason, I now feel comfortable stepping away from the board and do not plan to stand for re-election. I believe it is important for Brian to have a lead director who can sit alongside him for years to come — my twenty years is already a long time.”

It’s unclear who will fill her seat at Starbucks, which has faced pressure in the past year from activist investors Elliott Management and Starboard Value.

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Starbucks issues apology after viral “Bearista” cup meltdown

Holiday cheer turned into chaos this week for Starbucks after the coffee giant’s new “Bearista” holiday cup sent fans into a frenzy. 

Dropped alongside its 2025 holiday menu, the $30 beanie-wearing glass bear tumbler sparked long lines, sellouts, and even in-store scuffles before Starbucks stepped in with an apology.

“The excitement for our merchandise exceeded even our biggest expectations,” the company said in a statement to People. “Despite shipping more Bearista cups to our coffeehouses than almost any other item this holiday season, the Bearista cup and some other items sold out fast.”

Within hours of launch, frustrated fans flooded Starbucks’ social media pages and even store hotlines. Some customers waited in line before dawn and others said their stores received only a handful of cups. In one Houston location, the craze even turned physical, with police reportedly called to break up a brawl. Meanwhile, the cup is already reselling on sites like eBay, with listings topping $600.

“We understand many customers were excited about the Bearista cup and apologize for the disappointment this may have caused,” Starbucks said. While in-store customers may be upset, investors seem happy about the viral hit, as the stock has risen over 3% on Friday.

If you’re still hoping for a Bearista at market price, that may not be on order: the chain didn’t disclose how many cups were made or whether a restock is planned.

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Target tells workers to smile, wave, and greet shoppers if they come within 10 feet of them

Target just rolled out a new rule for store employees: smile, make eye contact, and greet or wave when a shopper comes within 10 feet — and if they get closer, within four feet, ask whether they need help or how their day is going, according to a new Bloomberg report.

Dubbed the 10-4 program internally, the rule mirrors rival Walmarts own 10-foot policy, formalizing behavior Target had previously only encouraged.

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Monster surges on energy drink buzz, while Celsius sinks on distribution concerns

Shares of Monster Beverage climbed 5% after the bell on Thursday, and held most of those gains into early trading on Friday, following strong Q3 results.

The energy drink giant topped market expectations, with quarterly sales up 17% year over year to $2.2 billion and adjusted net profits growing 41% to $524.5 million — 11% ahead of Wall Street’s estimates. In the report, Monster highlighted its zero-sugar line and new product launches, with a stack of novel flavors already released this year, as bright spots.

During a call with analysts, Chief Executive Hilton Schlosberg said that the global energy drink category “remains healthy with robust growth,” The Wall Street Journal reported, adding that demand for more affordable caffeinated drinks is rising as coffee has become “really expensive.”

Meanwhile, rival beverage business Celsius saw shares fall as much as 23% on its Q3 results yesterday — despite beating expectations, with revenue jumping 173% — largely due to concerns about a change in the company’s distribution channel, as its newly acquired Alani Nu brand joins the PepsiCo distribution network.

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