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Tinder’s paying users just keep running for the exits

Shares of the Tinder and Hinge owner were down 18%, as dating-app-makers navigate a postpandemic market.

11/7/24 2:20PM

Match Group is still struggling to attract more users. The company reported a 3% decline in total paying users — which constitutes the majority of its revenue — in the latest quarter, marking its eighth consecutive quarter of negative payer growth.

The company also projected flat year-over-year growth in sales for the fourth quarter, between $865 and $875 million, while analysts expected $903.5 million, per FactSet. Shares of Match Group fell 18.1% as of midday Thursday, making it the biggest decliner among S&P 500 stocks.

At least Hinge, the company’s fastest-growing brand, was a bright spot: the majority of the user loss came from Match Group’s largest and oldest app, Tinder. Paying users declined 4%, dragging direct revenue down by 1% from a year ago. Meanwhile, Hinge saw 21% more payers, leading to 36% direct revenue growth.

Meanwhile, rival Bumble was modestly higher. It had risen about 9% in after-hours trading on Wednesday after it reported earnings, but the stock’s gains moderated in regular trading today.

While smaller, Bumble seems to have fairly consistent paying-user growth. However, average revenue that each user brought in declined, and overall revenue was slightly down.

Since their 2021 peak, shares of Bumble are down nearly 90% and Match Group has slid more than 80%.

This leaves us with Grindr, which will report after the bell on Thursday. The company, conversely, has seen consistent improvement in its stock and paying users, yet it is going through somewhat of an identity crisis.

Together, Bumble, Match Group and Grindr make up about 85% of the online-dating market, Bank of America analysts estimate.

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There’s still plenty of money to be made in brainrot. The top 1,000 Roblox creators earned an average of $1.3 million in 2025 — up 50% from the year prior — according to CEO Dave Baszucki on the company’s fourth-quarter earnings call.

Roblox paid out $1.5 billion to creators last year, meaning its top 1,000 creators took home about 87% of the total pool.

Like other creator economy giants, Roblox rewards its biggest creators for their contributions to user engagement. Creator-made titles like “Grow a Garden” and “Steal a Brainrot” substantially boosted playing time over the course of the year. In September, the company increased its developer exchange rate, or the ratio of in-game currency to cash payout, by 8.5%.

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CFO Mandy Fields sees e.l.f. Beauty in growth mode, as company beats on sales and earnings

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Roblox answers Google’s Project Genie, launching the open beta for its “4D” AI creation tool

Roblox on Wednesday launched the open beta of its “4D” AI creation model, less than a week after the launch of Google’s Project Genie, an AI-powered interactive world generator.

The tool allows users to generate interactive objects that can be used in gameplay, such as a drivable car or a flyable plane, as opposed to static 3D objects.

Roblox’s “4D” system relies on rule sets called schemas that create objects out of multiple parts, allowing cars to have a body and movable wheels, for example.

“We expect to soon include schemas that cover the range of thousands of objects in the real world,” the company said.

The move to bring the tool out of early access and into open beta appears to be a response to Google’s Project Genie, which allows users to generate “playable” worlds out of a text or image prompt. Gaming stocks like Roblox, Take-Two, and Unity Software have dropped in the days since Project Genie’s release, though Wall Street analysts largely believe the market reaction to be unjustified, as interactivity through Google’s tool is limited.

Roblox's 4D creation feature is now available in open beta | TechCrunch