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Number of S&P 500 companies mentioning AI hits record

Companies of all kinds are finding ways to talk about AI on earnings calls.

Rani Molla

AI AI AI — it’s all big companies can talk about these days. About 40% of S&P 500 discussed AI on their earnings calls this past quarter — up from 1% five years ago, according to data from FactSet.

That’s no surprise as on Wall Street right now, AI = money. Companies “pursuing or enabling” AI technology have outperformed the equal weight S&P 500 by nearly 20 percentage points this year, according to an analysis by Goldman Sachs. What’s doing even better? Energy companies, which are riding high off of AI’s immense energy needs.

Mentions were most common among information tech, communication services, and energy companies, according to Goldman. But it’s certainly not isolated to those industries. Companies of all kinds are getting into the AI mix, including consumer discretionary, financial, industrial, and real estate.

“Companies primarily cite AI as an efficiency gain rather than a revenue driver,” according to a note from Morgan Stanley. "Early beneficiaries from an efficiency standpoint are primarily in Software and Internet though the future opportunity spans a wide range of industries.” So even if AI is not a direct part of their business, companies want to use it internally to be more productive.

That means pretty much every other major company is leaning into AI. Facebook belabored how the metaverse is actually AI. Chip maker Nvidia discussed the many ways AI’s helping them mint money. Walmart mentioned how AI is improving product searches and letting people exit Sam’s Club without waiting in line to get their receipts checked. Yum! Brands apparently has “more than 40 AI initiatives in progress across the company,” including voice AI at Taco Bell drive-thrus.

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Sony is reportedly considering pushing the PlayStation 6 to 2028 or 2029 as AI RAM demand squeezes consumer electronics

AI’s ongoing need for more memory chips, which some are referring to as “RAMmageddon,” is reportedly shifting Sony’s plans for its next PlayStation console.

According to reporting by Bloomberg, the company is weighing a delay of the PS6 to 2028 or 2029 — a pivot from the company’s typical six- to seven-year console life cycle.

Memory costs could also result in Nintendo hiking the price of the Switch 2, per the report.

The report is part of a larger trend of AI demand impacting consumer electronics, including gaming equipment. Earlier this month, reports said that Nvidia will not release a new gaming graphics chip this year — a first. Steam owner Valve delayed its forthcoming Steam Machine console, and its popular Steam Deck handheld is currently unavailable for purchase in the US. Per Valve’s website: “Steam Deck OLED may be out-of-stock intermittently in some regions due to memory and storage shortages.”

Amid the AI memory squeeze, gaming stocks have also experienced major recent sell-offs following the release of Google’s AI interactive world-generation tool, Project Genie.

Memory costs could also result in Nintendo hiking the price of the Switch 2, per the report.

The report is part of a larger trend of AI demand impacting consumer electronics, including gaming equipment. Earlier this month, reports said that Nvidia will not release a new gaming graphics chip this year — a first. Steam owner Valve delayed its forthcoming Steam Machine console, and its popular Steam Deck handheld is currently unavailable for purchase in the US. Per Valve’s website: “Steam Deck OLED may be out-of-stock intermittently in some regions due to memory and storage shortages.”

Amid the AI memory squeeze, gaming stocks have also experienced major recent sell-offs following the release of Google’s AI interactive world-generation tool, Project Genie.

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Video game experts say Google’s Project Genie isn’t an industry killer. Investors don’t seem convinced.

Analysts and company execs are trying to dispel fears around AI’s impact on gaming, but Wall Street is still wary.

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