Business
Pfizer's big year

Pfizer's big year

It's likely that a good proportion of you reading this newsletter received a Pfizer-BioNTech COVID-19 vaccine at some point in the last 18 months.

For Pfizer, those billions of doses have translated into a record financial performance, with the COVID-19 vaccine (COMIRNATY) bringing in $36.8bn last year — more than any pharmaceutical product has ever sold in a single year.

Incredibly, Pfizer's 2022 is likely to be even better than its 2021, as the company's COVID pill, Paxlovid, hits the market. Indeed, Pfizer announced this week it expects Paxlovid to contribute an incremental $22bn in revenues next year, with the original COVID vaccine good for another $32bn.

The pharmaceutical industry is a unique one, not just because its products can save lives, but because the economics are so unlike any other. Researching, developing and getting drugs approved is an unbelievably long and expensive task. But once achieved, the marginal costs are usually only a fraction of the end sales price — Pfizer incurred just $31bn of direct costs for its $81bn of sales.

Half full, half empty

Whatever your political persuasion, it's easy to reframe these results in a way that pleases. Pandemic profiteering by big pharma? Or the market's solution to a huge problem that the world needed solving? Take your pick.

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Starbucks issues apology after viral “Bearista” cup meltdown

Holiday cheer turned into chaos this week for Starbucks after the coffee giant’s new “Bearista” holiday cup sent fans into a frenzy. 

Dropped alongside its 2025 holiday menu, the $30 beanie-wearing glass bear tumbler sparked long lines, sellouts, and even in-store scuffles before Starbucks stepped in with an apology.

“The excitement for our merchandise exceeded even our biggest expectations,” the company said in a statement to People. “Despite shipping more Bearista cups to our coffeehouses than almost any other item this holiday season, the Bearista cup and some other items sold out fast.”

Within hours of launch, frustrated fans flooded Starbucks’ social media pages and even store hotlines. Some customers waited in line before dawn and others said their stores received only a handful of cups. In one Houston location, the craze even turned physical, with police reportedly called to break up a brawl. Meanwhile, the cup is already reselling on sites like eBay, with listings topping $600.

“We understand many customers were excited about the Bearista cup and apologize for the disappointment this may have caused,” Starbucks said. While in-store customers may be upset, investors seem happy about the viral hit, as the stock has risen over 3% on Friday.

If you’re still hoping for a Bearista at market price, that may not be on order: the chain didn’t disclose how many cups were made or whether a restock is planned.

business

Target tells workers to smile, wave, and greet shoppers if they come within 10 feet of them

Target just rolled out a new rule for store employees: smile, make eye contact, and greet or wave when a shopper comes within 10 feet — and if they get closer, within four feet, ask whether they need help or how their day is going, according to a new Bloomberg report.

Dubbed the 10-4 program internally, the rule mirrors rival Walmarts own 10-foot policy, formalizing behavior Target had previously only encouraged.

business

Monster surges on energy drink buzz, while Celsius sinks on distribution concerns

Shares of Monster Beverage climbed 5% after the bell on Thursday, and held most of those gains into early trading on Friday, following strong Q3 results.

The energy drink giant topped market expectations, with quarterly sales up 17% year over year to $2.2 billion and adjusted net profits growing 41% to $524.5 million — 11% ahead of Wall Street’s estimates. In the report, Monster highlighted its zero-sugar line and new product launches, with a stack of novel flavors already released this year, as bright spots.

During a call with analysts, Chief Executive Hilton Schlosberg said that the global energy drink category “remains healthy with robust growth,” The Wall Street Journal reported, adding that demand for more affordable caffeinated drinks is rising as coffee has become “really expensive.”

Meanwhile, rival beverage business Celsius saw shares fall as much as 23% on its Q3 results yesterday — despite beating expectations, with revenue jumping 173% — largely due to concerns about a change in the company’s distribution channel, as its newly acquired Alani Nu brand joins the PepsiCo distribution network.

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