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High Noon Vodka Seltzer At Costco Wholesale
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Pre-workout or pre-game? FDA recalls cans of High Noon that were mislabeled as Celsius

Celsius, the maker of the fizzy energy drinks, was flat on the news.

J. Edward Moreno

Cans labeled as Celsius energy drinks meant to wake you up may have been trying to wind you down, according to a Wednesday recall from the Food and Drug Administration.

The FDA said 12-packs of High Noon Beach Variety were mislabeled as Celsius Astro Vibe, a nonalcoholic caffeinated beverage. The mixup was discovered after High Noon, owned by E&J Gallo Winery, noticed that a shared packaging supplier had mistakenly shipped it empty Celsius cans, the FDA said.

Consumption of the liquid in these cans will result in unintentional alcohol ingestion, the FDA said.

Screenshot 2025-07-30 at 12.45.55 PM
A can of Celsius “Astro Vibe” that may or may not contain spiked seltzer (Celsius)

Celsius stock was flat on the day. The company is up more than 70% since the start of the year as its fizzy energy drinks gain in popularity.

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Microsoft is hiking US Xbox prices for the second time in five months

Microsoft said on Friday that it is once again hiking the price of Xbox consoles in the US, this time by up to $70. According to the company, the new prices will take effect on October 3.

A Series X special edition console will now cost $800, up from $730. The standard Series X is now $650, up from $600. Pricing outside of the US will stay the same, Microsoft said.

If you’re feeling deja vu, that’s because Microsoft just did this back in May when it hiked its Xbox prices by up to $100 in the US. The standard edition of the Series X was $500 at launch, meaning the nearly 5-year-old console has seen a 30% price hike this year.

The update is “due to changes in the macroeconomic environment,” according to Microsoft, language mirroring that of rivals Sony and Nintendo when each hiked their own console prices last month. Industry analysts have long warned that tariffs like those imposed by President Trump could substantially increase the costs of video game console production.

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