High Noon Vodka Seltzer At Costco Wholesale

(Kevin Carter/Getty Images)

Pre-workout or pre-game? FDA recalls cans of High Noon that were mislabeled as Celsius

Celsius, the maker of the fizzy energy drinks, was flat on the news.

7/30/25 12:04PM

Cans labeled as Celsius energy drinks meant to wake you up may have been trying to wind you down, according to a Wednesday recall from the Food and Drug Administration.

The FDA said 12-packs of High Noon “Beach Variety” were mislabeled as Celsius “Astro Vibe,” a nonalcoholic caffeinated beverage. The mixup was discovered after High Noon, owned by E&J Gallo Winery, noticed that a shared packaging supplier had mistakenly shipped it empty Celsius cans, the FDA said.

“Consumption of the liquid in these cans will result in unintentional alcohol ingestion,” the FDA said.

Screenshot 2025-07-30 at 12.45.55 PM — A can of Celsius “Astro Vibe” that may or may not contain spiked seltzer (Celsius)

Celsius stock was flat on the day. The company is up more than 70% since the start of the year as its fizzy energy drinks gain in popularity.

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Warner Bros. board members reportedly consider reopening deal talks with Paramount

Paramount’s latest amended bid for Warner Bros. Discovery has finally given the board members of the entertainment conglomerate something to seriously think about, as Bloomberg reports that WBD is now considering reopening negotiations with Paramount, despite striking an ~$83 billion binding deal with Netflix in early December.

Last Tuesday, Paramount announced that it had enhanced its all-cash $30-per-share bid for Warner Bros. Discovery, adding an offer to cover the $2.8 billion breakup fee the company would incur with Netflix, as well as a $0.25-per-share “ticking fee” for every quarter the deal hasn’t closed after the end of 2026. Despite Paramount (again) not boosting the bid’s headline cash offer, these latest terms, as well as an offer to backstop a Warner Bros. debt refinancing, have apparently proven enough to give at least some board members pause for thought.

Indeed, top brass at the HBO owner are mulling the possibility that Paramount’s boosted offer could lead to a better deal down the line, Bloomberg reported, citing people familiar with the board’s latest thinking. Still, whether that means the WBD board is hoping for a better bid from Paramount themselves — or the streamer they’ve currently got a binding deal with — is another matter entirely.

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