Business
Roblox card
(Jakub Porzycki/Getty Images)

Roblox keeps adding users of all ages

The gaming platform's increasing emphasis on more mature content seems to be working

Tom Jones

Roblox Corp. just posted a strong Q2, with revenues rising 31% year-on-year to $894 million, engagement hours up 24% to 17.4 billion, and daily active users reaching 79.5 million, as more and more people log in each day to explore the vast range of “experiences” that the video game platform has to offer. 

Although shares actually slipped yesterday on the back of news that the company’s long-serving CFO Michael Guthrie would be stepping down, there was much for Roblox execs to cheer, not least of all that their efforts to host more mature content on the platform (think games with horror elements, violence, and crude humor) seem to be paying off. 

Roblox users
Sherwood News

Not just for kids

While Roblox has always been pretty broad in terms of what users can actually get up to — you can clock in for a shift at a virtual Ikea and get paid actual money to do so, for instance, or attend in-game concerts from artists like Charli XCX, Mariah Carey, or Lil Nas X — the company announced plans last summer to let game developers make exclusive content for users who've verified they're over 17. 

Since then, the platform has seen the oldest cohort that it breaks out, the over 13s, grow by almost 10 million daily active users, while the number of DAUs aged 13 and under has risen just 4.2 million in the same period.

More Business

See all Business
Brent Krott, 15, holds a hand of cards in a game called Magic the Gathering At Crossroad Games in St...

“Magic: The Gathering” is just the tip of a $1 billion digital iceberg

Hasbro’s gaming ambitions are the key to its future success

Charlie Hall21h
Taco Bell Restaurant

Taco Bell is named the fastest drive-thru for a fifth year, but it may have lost a human touch with AI

Though Chick-fil-A was the slowest fast-food drive-thru, it was considered the friendliest, per the latest QSR report. At the Golden Arches, however, customers weren’t lovin’ the vibe.

business

Amazon doubles down on groceries with new private-label collection, sending grocery stocks lower

Amazon on Wednesday launched Amazon Grocery, a new private-label food brand that combines its Fresh and Happy Belly lines into one collection.

The label covers more than 1,000 staples, from milk and eggs to olive oil and fresh meat, with most items priced under $5. Shares of Amazon were little changed, but grocery-selling rivals Target, Walmart, and Kroger all slipped around 2% following the announcement. Costco also slipped about 1%.

The launch highlights Amazon’s growing push into both grocery and private-label essentials as more customers trade down to cut costs. In August, the e-commerce giant added perishable groceries to same-day delivery in 1,000 cities and towns across the country.

At the same time, Amazon said shoppers purchased 15% more private-brand products in 2024 compared to the previous year across Amazon.com, Whole Foods Market, and Amazon Fresh.

business

Ford sales climb for 7th straight month as EVs hit a quarterly record on tax credit expiration

September marked another banner month for Ford’s electric vehicle business, with EV sales climbing 85% from the same month last year to more than 11,700 units.

For the third quarter as a whole, Ford’s electrified unit sales grew nearly 20%. That’s the division’s best Q3 on record, boosted by the looming end of the $7,500 federal tax credit on Tuesday. Ford, with rival GM, has found some ways to extend that credit in the hopes of keeping sales stable.

Overall, Ford sales rose 8.2% on the quarter, and September was the automaker’s seventh straight month of sales gains. Ford sales have been buoyed this year by panic buying: first from fears of tariff price hikes (and Ford’s strong incentives), and lately from the EV credit expiration.

Latest Stories

Sherwood Media, LLC produces fresh and unique perspectives on topical financial news and is a fully owned subsidiary of Robinhood Markets, Inc., and any views expressed here do not necessarily reflect the views of any other Robinhood affiliate, including Robinhood Markets, Inc., Robinhood Financial LLC, Robinhood Securities, LLC, Robinhood Crypto, LLC, or Robinhood Money, LLC.