SharkNinja hit an all-time high this week, as its killer growth streak continues

Dear Santa, all I want for Christmas is the Ninja NC501 CREAMi XL Deluxe 11-in-1 Ice Cream and Frozen Treat Maker with 2 XL Family Size Pint Containers. Thanks.

In the midst of an unusually flat festive sales period last December, there was one company that stood out as a particular favorite among shoppers, its shiny appliances and household products lurking on Christmas wish lists the world over: SharkNinja. In earnings earlier this week, the company noted an “outstanding holiday season,” which capped off an already remarkable 2025, hauling $6.4 billion worth of blenders, slushy-makers, vacuums, air fryers, and more — sending the stock to an all-time high yesterday.

Shark attacks

Thanks to its diverse range of products for everyday life, from beauty LED skin masks to boring but reliable cleaning appliances, SharkNinja sales have more than quadrupled since 2018, as the company, which went public in the summer of 2023, starts to really cement itself as a literal household name.

With home shopping channels dying a slow death, SharkNinja’s TikTok-friendly products are finding themselves the subject of viral reviews and hype as the millennial generation ages into buying all of the white goods and gadgets they need — as well as many they don’t.

Management has pointed to their “3-pillar growth strategy” — reaching into new categories, growing share in existing categories, and expanding internationally — for recent successes, forecasting revenues to grow 10% to 11% in the year ahead as well. Indeed, to meet the ever-growing demand from people who want to fill their kitchens and cupboards with the hottest appliances and gadgets, SharkNinja now aims to churn out ~25 new products every year, while growing market share across the ranges it’s already established.