SharkNinja hit an all-time high this week, as its killer growth streak continues

The viral appliance maker’s sales have more than quadrupled since 2018.

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Dear Santa, all I want for Christmas is the Ninja NC501 CREAMi XL Deluxe 11-in-1 Ice Cream and Frozen Treat Maker with 2 XL Family Size Pint Containers. Thanks.

In the midst of an unusually flat festive sales period last December, there was one company that stood out as a particular favorite among shoppers, its shiny appliances and household products lurking on Christmas wish lists the world over: SharkNinja. In earnings earlier this week, the company noted an “outstanding holiday season,” which capped off an already remarkable 2025, hauling $6.4 billion worth of blenders, slushy-makers, vacuums, air fryers, and more — sending the stock to an all-time high yesterday.

SharkNinja sales growth chart — Sherwood News

Shark attacks

Thanks to its diverse range of products for everyday life, from beauty LED skin masks to boring but reliable cleaning appliances, SharkNinja sales have more than quadrupled since 2018, as the company, which went public in the summer of 2023, starts to really cement itself as a literal household name.

With home shopping channels dying a slow death, SharkNinja’s TikTok-friendly products are finding themselves the subject of viral reviews and hype as the millennial generation ages into buying all of the white goods and gadgets they need — as well as many they don’t.

Management has pointed to their “3-pillar growth strategy” — reaching into new categories, growing share in existing categories, and expanding internationally — for recent successes, forecasting revenues to grow 10% to 11% in the year ahead as well. Indeed, to meet the ever-growing demand from people who want to fill their kitchens and cupboards with the hottest appliances and gadgets, SharkNinja now aims to churn out ~25 new products every year, while growing market share across the ranges it’s already established.

Hyunsoo Rim

appy birthday

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JetBlue is raising its bag fees as fuel costs squeeze airlines

JetBlue will reportedly hike its bag fees, as the cost of jet fuel continues to climb amid the war in Iran. It’s the latest example of carriers finding ways to push rising costs onto travelers.

Last week, United Airlines CEO Scott Kirby said that if fuel prices remain elevated, fares would need to rise another 20% for his airline to break even this year.

As CNBC reported, when one airline raises fees, others tend to follow.

Earlier this month, JetBlue hiked its first-quarter outlook for operating revenue per seat mile to between 5% and 7%, saying that strong Q1 demand helped “partially offset additional expenses realized from operational disruptions and rising fuel costs.” Now, the carrier appears to be making moves to further boost revenue to offset those costs.

Earlier on Monday, JetBlue rival Alaska Air lowered its Q1 profit forecast. The refining margins for the carrier’s cheapest fuel option — sourced from Singapore and representing about 20% of Alaska’s overall supply — have spiked 400% since February.

JetBlue did not immediately respond to a request for comment.