Thoroughbred horses approaching finish line (blurred motion)

(Getty Images)

Since Ferrari spun out from Fiat, it’s been on a tear. Porsche’s public market journey has been bumpier.

The rivalry is beginning to look a little like a one-horse race.

3/12/25 10:29AM

In October 2022, Volkswagen leadership decided to take a leaf out of the Fiat-Ferrari playbook and unleashed Porsche — one of the most lucrative jewels in its crown — from its vast garage of brands, setting up Europe’s biggest IPO in over 10 years at the time. The stock, for the most part, has been stuck in neutral since.

Porsche problems

At yesterday’s close, Porsche shares were down more than 20% from when they first hit the market nearly 2.5 years ago, as some of the luxury carmaker’s shine fades. Things could get worse, too; earlier today, the company posted flatlining annual sales figures and operating profit that was down 23% from 2023, while it reiterated plans to cut 1,900 jobs in the next four years to boost efficiency.

As shares in the company behind iconic models like the 911, which was first introduced more than 60 years ago, have sputtered, Italy’s largest luxury car company, Ferrari, has positively roared since it debuted in 2015.

Porsche vs. Ferrari share price chart — Sherwood News

Vroom vroom

Ferrari, which spun out from Fiat seven years before Porsche went public, has raced ahead in the (nearly) 10 years since it hit the market. Unlike its German rival, the Prancing Horse has kept investors enamored with measuredly infrequent supercar drops, impressive delivery figures, a loyal customer base, and (unlike other luxury titans) its relatively low exposure to China — though even “relatively low” can still be too high. Ferrari shares were up 760% from its 2015 IPO at Tuesday’s close.

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Chris Stokel-Walker10/10/25

Max Knoblauch10/10/25

Ford joins GM in backing off of its EV tax credit extension plan following GOP criticism

Ford, despite benefiting from an electric sales surge in recent months, is giving up on a clever accounting plan to extend the expired $7,500 EV tax credit to some of its customers.

Like its rival GM earlier this week, Ford on Thursday night confirmed to Reuters that it will not claim the tax credit, backing off from its short-lived leasing strategy.

The automakers’ plan was to extend the subsidy by using their financial arms to put down payments on electric vehicles already on their dealers’ lots in late September. Those transactions would qualify for the credit, and Ford and GM could pass the discount on to customers through leases.

But the strategy angered GOP senators, who last week wrote a letter to Treasury Secretary Scott Bessent accusing the automakers of “bilking” taxpayers.

Ford CEO Jim Farley last month said he expects the end of the tax credit to cut EV sales in half.

Exclusive: Ford reverses plan to claim EV tax credits, following GM

But the strategy angered GOP senators, who last week wrote a letter to Treasury Secretary Scott Bessent accusing the automakers of “bilking” taxpayers.

Ford CEO Jim Farley last month said he expects the end of the tax credit to cut EV sales in half.

Tom Jones

china crisis

10/10/25

Porsche’s problems in China just keep getting worse

Sales in the region fell by more than a fifth in Q3.

Vintage Paint-Chipped Silver Porsche Speedster

Max Knoblauch

10/9/25

Delta, boosted by premium ticket sales, says customers who go Comfort+ don’t go back

Delta’s third-quarter revenue beat Wall Street estimates on Thursday, led by 9% growth in its premium ticket category.

Tom Jones10/9/25

Domino’s just announced its first rebrand in 13 years — maybe a new, “doughier” font will help sales pick up

Shaboozey! Domino’s Sans! Hotter colors as a nod to the melty heat of a pizza pulled fresh from the oven!

In a buzzword-laden justification of its rebrand yesterday, Domino’s laid plain its new aesthetic direction, coined the term “Cravemark,” and announced it would be bringing the focus back to its food, having (at least in its executive vice president’s words) become known as “a technology company that happens to sell pizza” over the last decade.

It can’t go any worse than Cracker Barrel’s refresh efforts, at least...

The raft of changes, which will roll out across the US and other international markets in the coming months, includes a new “audio and visual expression” of the brand’s name (throwing a few extra M’s on the boxes and getting country/hip-hop artist Shaboozey to elongate the letter in a jingle); brighter packaging and hotter colors; “more youthful” team uniforms (company-color Salomons and an apron with “pizza is brat” on it, maybe?); and a new “Domino’s Sans” font, which is “thicker and doughier” and has circles and semicircles “in nod to pizza, with lots of personality baked right in!”

Domino’s is down about 2% so far this year.

Domino's® New Craveable Brand Refresh Makes You Say "Mmm" | Domino's Pizza