Thoroughbred horses approaching finish line (blurred motion)

(Getty Images)

Since Ferrari spun out from Fiat, it’s been on a tear. Porsche’s public market journey has been bumpier.

The rivalry is beginning to look a little like a one-horse race.

3/12/25 11:29AM

In October 2022, Volkswagen leadership decided to take a leaf out of the Fiat-Ferrari playbook and unleashed Porsche — one of the most lucrative jewels in its crown — from its vast garage of brands, setting up Europe’s biggest IPO in over 10 years at the time. The stock, for the most part, has been stuck in neutral since.

Porsche problems

At yesterday’s close, Porsche shares were down more than 20% from when they first hit the market nearly 2.5 years ago, as some of the luxury carmaker’s shine fades. Things could get worse, too; earlier today, the company posted flatlining annual sales figures and operating profit that was down 23% from 2023, while it reiterated plans to cut 1,900 jobs in the next four years to boost efficiency.

As shares in the company behind iconic models like the 911, which was first introduced more than 60 years ago, have sputtered, Italy’s largest luxury car company, Ferrari, has positively roared since it debuted in 2015.

Porsche vs. Ferrari share price chart — Sherwood News

Vroom vroom

Ferrari, which spun out from Fiat seven years before Porsche went public, has raced ahead in the (nearly) 10 years since it hit the market. Unlike its German rival, the Prancing Horse has kept investors enamored with measuredly infrequent supercar drops, impressive delivery figures, a loyal customer base, and (unlike other luxury titans) its relatively low exposure to China — though even “relatively low” can still be too high. Ferrari shares were up 760% from its 2015 IPO at Tuesday’s close.

Justice Department accuses telehealth Zealthy of fraud, says remedy may bankrupt it

The feds say they don’t think Zealthy has the liquidity to pay what it owes customers.

J. Edward Moreno4/14/26

Hyunsoo Rim, J. Edward Moreno

bottling it

4/13/26

Americans aren’t drinking as much Mexican beer — that’s not been good for Constellation

The nation’s largest beer importer by sales just saw a 10-year growth streak come to an abrupt end.

Will investing in kids games finally make Netflix Games “the Netflix of games”?

Netflix is launching a game for preschoolers, its latest foray into stuff-you-play instead of stuff-you-watch.

Claire Yubin Oh4/10/26

Max Knoblauch4/9/26

American Airlines joins the flock, hiking bag fees amid higher jet fuel prices

American Airlines on Thursday announced that it, too, will be hiking the fees it charges customers to check luggage.

With the move, all four of the major US airlines, which together control about 80% of the US market, have now hiked their baggage fees in recent days amid surging jet fuel prices.

The change will go into effect on tickets bought on or after Thursday, the same day Southwest’s hike begins.

Since late March, JetBlue, Delta Air Lines, United Airlines, Canada’s WestJet, and Southwest have hiked their fees. Experts expect more major carriers to follow, and to potentially tweak the pricing of other ancillary revenue sources like seat assignments and carry-on luggage.

American Airlines updates bag fees and Basic Economy fares

The change will go into effect on tickets bought on or after Thursday, the same day Southwest’s hike begins.

Max Knoblauch4/9/26

Less than a year after implementing them, Southwest is also hiking its bag fees

Southwest Airlines has joined the growing list of airlines opting to hike their bag fees amid sustained higher jet fuel costs.

Starting today, the first checked bag at the carrier — which implemented bag fees less than a year ago — will jump from $35 to $45, and the second from $45 to $55. Southwest quietly disclosed the change Tuesday.

Southwest assigned the decision to “part of an ongoing analysis of the business and against the evolving global backdrop.”

As of Wednesday, jet fuel prices dropped to $4.16 a gallon, per the Argus US Jet Fuel Index, down from $4.81 on Tuesday following President Trump’s ceasefire announcement, which sent travel stocks soaring. Major airlines have shed some of those gains in premarket trading Thursday.

With the move to hike bag fees, Southwest joins JetBlue, United Airlines, Delta Air Lines, and Canada’s WestJet, all of which also boosted fees this month. Experts expect more major carriers to follow, and to potentially tweak the pricing of other ancillary revenue sources like seat assignments and carry-on luggage.

Three US airlines have already hiked baggage fees. More are likely on the way.