Thoroughbred horses approaching finish line (blurred motion)

(Getty Images)

Since Ferrari spun out from Fiat, it’s been on a tear. Porsche’s public market journey has been bumpier.

The rivalry is beginning to look a little like a one-horse race.

3/12/25 11:29AM

In October 2022, Volkswagen leadership decided to take a leaf out of the Fiat-Ferrari playbook and unleashed Porsche — one of the most lucrative jewels in its crown — from its vast garage of brands, setting up Europe’s biggest IPO in over 10 years at the time. The stock, for the most part, has been stuck in neutral since.

Porsche problems

At yesterday’s close, Porsche shares were down more than 20% from when they first hit the market nearly 2.5 years ago, as some of the luxury carmaker’s shine fades. Things could get worse, too; earlier today, the company posted flatlining annual sales figures and operating profit that was down 23% from 2023, while it reiterated plans to cut 1,900 jobs in the next four years to boost efficiency.

As shares in the company behind iconic models like the 911, which was first introduced more than 60 years ago, have sputtered, Italy’s largest luxury car company, Ferrari, has positively roared since it debuted in 2015.

Porsche vs. Ferrari share price chart — Sherwood News

Vroom vroom

Ferrari, which spun out from Fiat seven years before Porsche went public, has raced ahead in the (nearly) 10 years since it hit the market. Unlike its German rival, the Prancing Horse has kept investors enamored with measuredly infrequent supercar drops, impressive delivery figures, a loyal customer base, and (unlike other luxury titans) its relatively low exposure to China — though even “relatively low” can still be too high. Ferrari shares were up 760% from its 2015 IPO at Tuesday’s close.

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The entrance of Allbirds seen from Hayes St. in San Francisco, Calif.

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JetBlue is raising its bag fees as fuel costs squeeze airlines

JetBlue will reportedly hike its bag fees, as the cost of jet fuel continues to climb amid the war in Iran. It’s the latest example of carriers finding ways to push rising costs onto travelers.

Last week, United Airlines CEO Scott Kirby said that if fuel prices remain elevated, fares would need to rise another 20% for his airline to break even this year.

As CNBC reported, when one airline raises fees, others tend to follow.

Earlier this month, JetBlue hiked its first-quarter outlook for operating revenue per seat mile to between 5% and 7%, saying that strong Q1 demand helped “partially offset additional expenses realized from operational disruptions and rising fuel costs.” Now, the carrier appears to be making moves to further boost revenue to offset those costs.

Earlier on Monday, JetBlue rival Alaska Air lowered its Q1 profit forecast. The refining margins for the carrier’s cheapest fuel option — sourced from Singapore and representing about 20% of Alaska’s overall supply — have spiked 400% since February.

JetBlue did not immediately respond to a request for comment.