Sober young adults boost Athletic Brewing to $800 million valuation
Athletic Brewing, the nonalcoholic beer brand, is now valued at roughly $800 million, or double what it was worth two years ago, sources told the Wall Street Journal.
Athletic’s success rides off the fact that young adults in the US are drinking less (and consuming more cannabis) than their predecessors.
As more young people identify as “sober curious” or participate in Dry January, companies that sell booze have rolled out non-alcoholic products and bars have mastered the mocktail.
Athletic, however, stands out for only producing non-alcoholic brews and its impressive growth rate. The company told WSJ it sold more than 258,000 barrels of beer last year and plans to use its new funding to double its brewing capacity.
As more young people identify as “sober curious” or participate in Dry January, companies that sell booze have rolled out non-alcoholic products and bars have mastered the mocktail.
Athletic, however, stands out for only producing non-alcoholic brews and its impressive growth rate. The company told WSJ it sold more than 258,000 barrels of beer last year and plans to use its new funding to double its brewing capacity.
