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Starbucks was America’s fastest growing fast food chain last year, while Subway keeps shedding stores

QSR Magazine's annual ranking of America’s 50 largest fast food chains is out, and Starbucks has once again topped the list of fastest-growing chains, adding a whopping 589 stores in the US in the last year — more than any other restaurant in the top 50.

Those stores might not be as busy as they would have been in the past, with the coffee house reporting last week that same-store sales and foot traffic fell once again despite its ambitious turnaround plans to continue expanding while also dramatically improving the customer experience.

Starbucks just keeps expanding
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On the other end of the spectrum, Subway lost another 631 units this year, continuing the years-long drop in store count which began in 2016 and has seen the sandwich chain trim 7,600 locations in the US. Some of that ground is being made up internationally, where the sandwich-maker remains in growth mode, signing 25 master franchise agreements in the past three and a half years.

Wingin’ it

A close runner-up in the rankings was the relatively unknown fried chicken chain Krispy Krunchy Chicken, which has added 325 units since the last report, with another chicken outlet, Wingstop, not far behind.

Considering how much competition there is in the space — with heavyweights like KFC and Chick-fil-A, as well as a flood of hot names like Raising Cane’s, Dave’s Hot Chicken, Church’s Chicken, and others — to be growing that quickly is testament not only to their food and operations, but to just how insatiable America’s appetite for chicken is right now.

Indeed, no chain is more efficient than the chicken giant Chick-fil-A, which racked up average sales per store of $7.5 million in 2024, ahead of another bird-based wonder, Raising Cane’s, where average sales were $6.6 million. Subway’s per store average? Just $495,000.

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Starbucks issues apology after viral “Bearista” cup meltdown

Holiday cheer turned into chaos this week for Starbucks after the coffee giant’s new “Bearista” holiday cup sent fans into a frenzy. 

Dropped alongside its 2025 holiday menu, the $30 beanie-wearing glass bear tumbler sparked long lines, sellouts, and even in-store scuffles before Starbucks stepped in with an apology.

“The excitement for our merchandise exceeded even our biggest expectations,” the company said in a statement to People. “Despite shipping more Bearista cups to our coffeehouses than almost any other item this holiday season, the Bearista cup and some other items sold out fast.”

Within hours of launch, frustrated fans flooded Starbucks’ social media pages and even store hotlines. Some customers waited in line before dawn and others said their stores received only a handful of cups. In one Houston location, the craze even turned physical, with police reportedly called to break up a brawl. Meanwhile, the cup is already reselling on sites like eBay, with listings topping $600.

“We understand many customers were excited about the Bearista cup and apologize for the disappointment this may have caused,” Starbucks said. While in-store customers may be upset, investors seem happy about the viral hit, as the stock has risen over 3% on Friday.

If you’re still hoping for a Bearista at market price, that may not be on order: the chain didn’t disclose how many cups were made or whether a restock is planned.

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Target tells workers to smile, wave, and greet shoppers if they come within 10 feet of them

Target just rolled out a new rule for store employees: smile, make eye contact, and greet or wave when a shopper comes within 10 feet — and if they get closer, within four feet, ask whether they need help or how their day is going, according to a new Bloomberg report.

Dubbed the 10-4 program internally, the rule mirrors rival Walmarts own 10-foot policy, formalizing behavior Target had previously only encouraged.

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Monster surges on energy drink buzz, while Celsius sinks on distribution concerns

Shares of Monster Beverage climbed 5% after the bell on Thursday, and held most of those gains into early trading on Friday, following strong Q3 results.

The energy drink giant topped market expectations, with quarterly sales up 17% year over year to $2.2 billion and adjusted net profits growing 41% to $524.5 million — 11% ahead of Wall Street’s estimates. In the report, Monster highlighted its zero-sugar line and new product launches, with a stack of novel flavors already released this year, as bright spots.

During a call with analysts, Chief Executive Hilton Schlosberg said that the global energy drink category “remains healthy with robust growth,” The Wall Street Journal reported, adding that demand for more affordable caffeinated drinks is rising as coffee has become “really expensive.”

Meanwhile, rival beverage business Celsius saw shares fall as much as 23% on its Q3 results yesterday — despite beating expectations, with revenue jumping 173% — largely due to concerns about a change in the company’s distribution channel, as its newly acquired Alani Nu brand joins the PepsiCo distribution network.

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