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Taking stock

The battle against inflation is essentially over, but it might not feel that way

The Fed’s rate cut is a major milestone, but inflation lingers: just look at the price of eggs, up 60% since August 2020

This week, the Federal Reserve slashed interest rates by 0.5%, the first cut since the pandemic, signaling a major turning point in the battle against America’s least-favorite word of recent years: inflation.

The big picture

Why the Fed chose this exact moment to cut the cost of borrowing is a long story. The short version is that prices aren’t rising as fast as they used to be, and the Fed’s leadership now think it’s worth stimulating the economy. The latest Consumer Price Index report reveals that inflation has dropped to 2.5%, inching closer to the 2% target, and way down on the mid-2022 peak of 9.1%.

One of our favorite refrains around here is to remind everyone that inflation dropping from 9% to 2.5% doesn’t mean prices are falling — they’re just rising at a slower pace. And if you dig into the BLS data, you’ll find very few items that have increased by exactly 2.5% between August 2023 and August 2024. Eggs, housing, car insurance, and sports tickets have all risen more than that 2.5%, while TVs, smartphones, and car rentals have all fallen in price.

The bigger picture

Whether this new low is a win for those who argued inflation was “transitory” back in 2021 is debatable. But inflation compounds over time, which is why the lingering effects will be felt for years.

Indeed, people don’t tend to confine their comparisons to neat 12-month periods. Many of us think back a bit further, remembering what prices were before inflation started dominating headlines. On that measure, things look very different.

Inflation, the last 4 years
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Since August 2020, when pandemic lockdowns still loomed large over our daily lives, prices across goods and services for consumers, the broadest measure we have, are up 21%. Eggs are up more than 60%, gasoline — despite falling more recently — is 56% more expensive. Electricity is nearly 30% more costly, and on average eating food outside of your home will set you back 25% more, which is arguably why the value meals from fast food outlets like McDonald’s have proved so popular.

Only a few categories have seen price drops, with electronics consistently bucking the inflationary trend thanks primarily to the BLS’s hedonic quality adjustments, which takes the quality of products into account.

Of course, inflation in isolation isn’t the end of the world if wages keep pace. But, for more than 2 years, they didn’t.

Wages vs. inflation
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Even though wage growth spiked to over 8% in April 2020, inflation soon outran it. From April 2021 through early 2023, inflation consistently exceeded pay raises, shrinking workers' real buying power. Indeed, it wasn’t until the summer of 2023 that employees finally saw their wages outpace inflation — marking the first period of "real" wage gains in two years.

However, this positive shift wasn’t enough to erase the damage, which is probably why so many Americans feel the economy is doing poorly, and inflation remains commonly cited as the number one issue in America, despite many economic datasets signaling that things are broadly okay. The Misery Index, a simple combination of the unemployment rate and the inflation rate, being a prime example: it’s at 6.8%, well below the average for the last 50 years of 10%+.

Measuring Misery: Unemployment + Inflation
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As our colleague Matt Phillips wrote this week, there are a lot of reasons to think that an economic vibe shift could be just around the corner:

Stock prices are near records, gas prices are falling, and the Fed is cutting. Will it be enough to lift the sour consumer mood that set in during the pandemic?

But, for many Americans, the sting of higher prices still lingers. Like all pain, it might just take some time, and in this case maybe a year or two of inflation-busting pay hikes, to forget.

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Uber launches “digital tasks” in the US, paying some drivers to train AI

Beginning later this fall, US Uber drivers will be able to earn money by completing short “digital tasks” like uploading restaurant menus or recording audio samples.

CEO Dara Khosrowshahi teased the new gig income stream back in June at the Bloomberg Tech conference.

At that time, Khosrowshahi said drivers and couriers were “labeling maps, translating language, looking at AI answers, and grading AI answers.” According to Thursday’s announcement, the tasks won’t be so focused on Uber’s business, but instead on connecting workers with “companies that need real people to help improve their technology.”

Per Uber, digital tasks can be done when drivers aren’t on a trip, be it at home or when not driving, and will take only “a few minutes” each.

At that time, Khosrowshahi said drivers and couriers were “labeling maps, translating language, looking at AI answers, and grading AI answers.” According to Thursday’s announcement, the tasks won’t be so focused on Uber’s business, but instead on connecting workers with “companies that need real people to help improve their technology.”

Per Uber, digital tasks can be done when drivers aren’t on a trip, be it at home or when not driving, and will take only “a few minutes” each.

US-ENTERTAINMENT-ILLUSTRATION-APPLE TV+

Apple TV dropped the “plus” as streamers keep pulling back on originals

After the spray-and-pray approach led to a wave of cancellations, Hollywood is settling into an era of just making fewer shows.

Hyunsoo Rim10/15/25
business

The average price of a new vehicle in the US passed $50,000 for the first time ever in September

The average price of a new vehicle in the US surpassed $50,000 in September, according to Cox Automotive’s Kelley Blue Book.

At $50,080, that’s the highest industry average ever, reflecting the price hikes faced by new car buyers in recent years amid pandemic supply shortages, tariff-induced increases, and the high cost of EV production. The figure marks a 3.6% jump from the same month last year.

“Tariffs have introduced new cost pressure to the business, but the pricing story in September was mostly driven by the healthy mix of EVs and higher-end vehicles pushing the new-vehicle ATP into uncharted territory,” Cox executive analyst Erin Keating said. Passing the $50,000 mark was inevitable, Keating said, especially considering that the country’s bestseller is a Ford truck that “routinely costs north of $65,000.”

Year over year, new vehicle prices rose nearly 6% for GM, while Ford’s climbed 2.5%. Volkswagen new prices were up 12.5%.

As prices climb, so do delinquencies on loans to borrowers with lower credit scores. Recent data from Fitch Ratings shows the portion of subprime US auto loans 60 days or more overdue reached 6.43% in August.

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