Business
2024-04-22-1-america-importing-less-from-china

The US now buys more goods from Mexico than from China

Chinese imports are down as companies begin to "nearshore" in Mexico

Keep your firms close…

China, historically known as the factory of the world, is increasingly setting up new branches in another industrial powerhouse: Mexico. The practice of Chinese companies bringing their production closer to the US — or “nearshoring” — has seen a serious uptick, with a BBC report outlining how a furniture manufacturer that only set up shop in Mexico 2 years ago already employs more than 450 people.

There’s a whole range of reasons why foreign businesses may want to set up production outlets nearer to the US. Saving on shipping is an obvious benefit for any overseas company, but Chinese firms have extra incentives: the strategy allows them to also evade tariffs that can reach up to 25% when selling into the US — a cost that has risen since the escalation of the trade war between the superpowers.

That trade war has seen American imports from China drop precipitously, and in February, the US bought $32bn worth of Chinese goods, while imports from Mexico totalled $40bn, some 25% more.

Hecho en México

While nearshoring is clearly a financial boon for Chinese manufacturers, it’s provided a very welcome economic boost to America’s southern neighbor too. Indeed, the Mexican Association of Private Industrial Parks has pointed to the phenomenon as a driving force for industrial park capacity, with the authority anticipating demand for 8 million square meters of new commercial space by 2027.

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Starbucks issues apology after viral “Bearista” cup meltdown

Holiday cheer turned into chaos this week for Starbucks after the coffee giant’s new “Bearista” holiday cup sent fans into a frenzy. 

Dropped alongside its 2025 holiday menu, the $30 beanie-wearing glass bear tumbler sparked long lines, sellouts, and even in-store scuffles before Starbucks stepped in with an apology.

“The excitement for our merchandise exceeded even our biggest expectations,” the company said in a statement to People. “Despite shipping more Bearista cups to our coffeehouses than almost any other item this holiday season, the Bearista cup and some other items sold out fast.”

Within hours of launch, frustrated fans flooded Starbucks’ social media pages and even store hotlines. Some customers waited in line before dawn and others said their stores received only a handful of cups. In one Houston location, the craze even turned physical, with police reportedly called to break up a brawl. Meanwhile, the cup is already reselling on sites like eBay, with listings topping $600.

“We understand many customers were excited about the Bearista cup and apologize for the disappointment this may have caused,” Starbucks said. While in-store customers may be upset, investors seem happy about the viral hit, as the stock has risen over 3% on Friday.

If you’re still hoping for a Bearista at market price, that may not be on order: the chain didn’t disclose how many cups were made or whether a restock is planned.

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Target tells workers to smile, wave, and greet shoppers if they come within 10 feet of them

Target just rolled out a new rule for store employees: smile, make eye contact, and greet or wave when a shopper comes within 10 feet — and if they get closer, within four feet, ask whether they need help or how their day is going, according to a new Bloomberg report.

Dubbed the 10-4 program internally, the rule mirrors rival Walmarts own 10-foot policy, formalizing behavior Target had previously only encouraged.

business

Monster surges on energy drink buzz, while Celsius sinks on distribution concerns

Shares of Monster Beverage climbed 5% after the bell on Thursday, and held most of those gains into early trading on Friday, following strong Q3 results.

The energy drink giant topped market expectations, with quarterly sales up 17% year over year to $2.2 billion and adjusted net profits growing 41% to $524.5 million — 11% ahead of Wall Street’s estimates. In the report, Monster highlighted its zero-sugar line and new product launches, with a stack of novel flavors already released this year, as bright spots.

During a call with analysts, Chief Executive Hilton Schlosberg said that the global energy drink category “remains healthy with robust growth,” The Wall Street Journal reported, adding that demand for more affordable caffeinated drinks is rising as coffee has become “really expensive.”

Meanwhile, rival beverage business Celsius saw shares fall as much as 23% on its Q3 results yesterday — despite beating expectations, with revenue jumping 173% — largely due to concerns about a change in the company’s distribution channel, as its newly acquired Alani Nu brand joins the PepsiCo distribution network.

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