When it was first getting popular social media app TikTok was good at getting your attention for 5 or 10 minutes with its addictive viral videos, but initially at least, users weren't sticking around for that long.
Now they are.
Just one more video
According to a new report from App Annie, global TikTok users are now spending almost 20 hours a month on the app — more than the average for Instagram and the same as on Facebook.
In the US TikTok is already ahead of both platforms, grabbing an average of 25.6 hours of time from its users every month — equivalent to about 50 minutes of TikTok scrolling, or posting, every single day. For a completely fair comparison we'd need to add time spent from Facebook / Instagram users on the web, but even with that caveat TikTok's trajectory is impressive.
