$670 million worth of Labubus were sold in the first half of the year
Labubu maker Pop Mart reported its earnings for the first half of 2025 on Tuesday.
Since the dawn of Furby nearly three decades ago, one rule in toy making has proved itself true time and time again: there’s always money in weird little guys.
The latest case in point: Labubu, the wildly hyped little monster toys by Chinese toy maker Pop Mart.
The company, which posted its first-half earnings on Tuesday, is issuing a real challenge to US rivals Hasbro and Mattel. Investors have poured in, and Pop Mart’s now roughly $48 billion market cap far exceeds that of Hasbro and Mattel combined.
Sales of Pop Mart’s Monsters franchise, which includes Labubu, grew to $670 million, 7x larger than last year. Mattel sold $374 million worth of Barbies in the same period.
Hype in the US for the toys — sold in sealed packages with random variations inside — has exploded this year, with revenue in Pop Mart’s Americas market growing more than 1,100% year over year. The company has opened 19 physical stores in the US so far this year.
