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President Trump Announces Negotiated Lower Prices For GLP-1 Weight Loss Drugs
Novo Nordisk CEO Mike Doustdar (middle) and Eli Lilly CEO David Ricks (right) listen as US President Donald Trump takes questions from reporters as he delivers remarks on lowering drug prices (Andrew Harnik/Getty Images)

White House unveils deal with Novo, Lilly on weight-loss drugs

The latest deal the administration has reached with Big Pharma is perhaps the one that would impact the highest number of Americans.

The White House announced that it has reached a deal with Novo Nordisk and Eli Lilly to lower the price of their some of their blockbuster GLP-1 drugs starting next year in exchange for Medicare and Medicaid covering the drugs for weight loss.

President Trump said on Thursday that the drugmakers have agreed to sell Lilly’s Zepbound and Novo’s Wegovy directly to consumers for $346 and $250 a month, respectively. Currently, those drugs cost between $300 and $500 a month out of pocket through the drugmakers’ direct-to-consumer platforms.

Oral options, which are still in development, will be available for $149 a month, Trump said in the Oval Office as Novo CEO Mike Doustdar and Lilly CEO David Ricks stood behind him.

I call it the fat drug,’” Trump said. They make a lot of money, but theyre entitled to the money — they do very well.

The event was halted briefly and press cleared from the room after a man standing behind the president fainted.

In a statement, Lilly clarified that its upcoming GLP-1 pill, orforglipron, will be available at $149 for the lowest starting dose, with additional doses up to $399. It also said its Zepbound shot would be priced at $299 for the lowest dose, with additional doses up to $449. In its own statement, Novo celebrated the agreement but said the details were not yet finalized.

The deal would also result in Medicare and Medicaid covering the drugs for weight loss, which would be a boon for the companies. Generally, their drugs are covered by government-sponsored plans only when prescribed for diabetes.

Trump alluded to the deal last month, telling reporters that “the fat loss drug” would go down in price. It’s the latest deal the administration has reached with Big Pharma, but perhaps one that would impact the highest number of Americans.

Hims & Hers, which sells cheaper copies of Novo’s drugs for about $200 a month, fell on the news.

When Pfizer confirmed a similar deal with Trump in September, the administration also announced “TrumpRx,” which is not yet functioning, but has been billed as a website that will point people to direct-to-consumer options from manufacturers — allowing Trump to put his stamp on a trend well underway in the industry.

Novo and Lilly already offer cash-pay options for their popular weight-loss shots, which are often not covered by insurance. By jumping over middlemen like insurance companies and pharmacies, the drugmakers are able to sell the popular shots directly to patients for less than half the list price.

Both companies have said that their expanded direct-to-consumer channels — which now include distribution deals with Walmart and Costco — have resulted in increased volume.

In its statement, Novo said it expects the deal to result in a direct, negative low single-digit impact on global sales growth in 2026. Lilly noted in its statement that the scope of the agreement does not include pricing obligations in the commercial channel.

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Tom Jones

Prime Day is here again and Amazon’s subscription service has never been more popular

Well, it’s that time of year again: many have made their wish lists, people are scraping together the money they’ve saved to pick out a perfect gift, some are presumably leaving out refreshments for the weary delivery drivers and, more and more, drones.

It’s Amazon Prime Day — meaning that it’s the second day of the four-day promotional event that Amazon still calls Prime Day — of course, and it’s even come early this year, with the company bringing the period into late June from July, when it’s been traditionally held for the last five years.

The Prime Age

Alongside the eyes and endless clicks that the arbitrary stream of listicles on “The Best Prime Day Deals” that almost every media outlet pours into, Amazon will also be cheering the fact that there’s now more Prime users than ever before to devour the retailer and its sellers’ sometimes-contested “discounts.” Indeed, according to the latest annual estimates from Consumer Intelligence Research Partners (CIRP), there were just over 200 million American shoppers using Amazon’s massive subscription service at the end of 2025.

business

Electronic Arts launches a platform to put more ads in its games

Video game publishing giant EA launched a new platform on Monday designed to make the process of selling immersive ad space in its popular games easier.

The company says the platform, called EA Advertising, allows brands to “integrate directly into gameplay through dynamic, real-time placements, from stadium signage to custom in-game content.”

More so than other studios, EA has incorporated advertising into its most popular titles. As Kotaku points out, the company’s ad efforts stretch as far back as 2006. Several of its sports franchises already feature partnerships with brands like Visa, Lowe’s, Red Bull, and PepsiCo.

In-game advertising hasn’t exactly been embraced by fans, but industry experts expect it to ramp up as companies seek more revenue to offset higher games budgets and surging memory costs. EA rival Take-Two has taken a different approach, with CEO Strauss Zelnick recently saying the company was “not at risk of doing brand partnerships” in the forthcoming “Grand Theft Auto VI,” and that ads in full-price games seems “unfair.”

The $55 billion deal to take EA private, led by Saudi Arabia’s Public Investment Fund, is set to close at the end of this month. Being the largest leveraged buyout in history, EA will likely look for more ways to boost revenue to cover interest payments.

More so than other studios, EA has incorporated advertising into its most popular titles. As Kotaku points out, the company’s ad efforts stretch as far back as 2006. Several of its sports franchises already feature partnerships with brands like Visa, Lowe’s, Red Bull, and PepsiCo.

In-game advertising hasn’t exactly been embraced by fans, but industry experts expect it to ramp up as companies seek more revenue to offset higher games budgets and surging memory costs. EA rival Take-Two has taken a different approach, with CEO Strauss Zelnick recently saying the company was “not at risk of doing brand partnerships” in the forthcoming “Grand Theft Auto VI,” and that ads in full-price games seems “unfair.”

The $55 billion deal to take EA private, led by Saudi Arabia’s Public Investment Fund, is set to close at the end of this month. Being the largest leveraged buyout in history, EA will likely look for more ways to boost revenue to cover interest payments.

business

JM Smucker says it sold $1 billion worth of Uncrustables in FY2026

After years of booming sandwich sales, JM Smucker has finally earned a billion-dollar crust.

On Tuesday, the company reported results for fiscal year 2026, highlighting better-than-expected profits driven by higher prices for coffee and sweet baked goods. However, at another point on the earnings call, CEO Mark Smucker pointed to one particularly jammy figure: in line with previous forecasts, the company sold $1 billion worth of its (almost always) crustless sandwiches, Uncrustables, in the last year alone.

business

Paramount reportedly offers concessions to resolve multistate antitrust investigation

Paramount has reportedly offered up some concessions in an effort to prevent an antitrust lawsuit by California and about 10 other states, according to Bloomberg reporting on Monday.

Reuters first reported on the potential suit from a group of unnamed states last week, which could throw a wrench in Paramount’s plans to buy rival Warner Bros. Discovery in a Hollywood megamerger.

The list of concessions is unknown, though Bloomberg previously reported that Paramount is open to divesting some of its kids TV assets to appease EU regulators.

Late last month, reports said US regulators appeared likely to approve the $110 billion merger, following a meeting between Paramount CEO David Ellison and DOJ antitrust staffers.

The list of concessions is unknown, though Bloomberg previously reported that Paramount is open to divesting some of its kids TV assets to appease EU regulators.

Late last month, reports said US regulators appeared likely to approve the $110 billion merger, following a meeting between Paramount CEO David Ellison and DOJ antitrust staffers.

$98B ⛽

The IATA released its latest financial outlook for the airline industry over the weekend, forecasting a $98 billion jump in the sector’s collective fuel bill. The world’s largest trade group representing airlines expects the oil spike to halve profits by 49% from last year to $23 billion.

The group also expects profit margins to halve year over year, falling from 2025’s 4.2% to 2%. Still, revenue is expected to climb to $1.17 trillion from $1.07 trillion.

A surge in the cost of jet fuel has rocked US and global airlines this year, leading Delta Air Lines, United Airlines, American Airlines, Southwest Airlines, JetBlue, and others to raise fares and ancillary charges like bag fees. Low-cost carriers, which operate on smaller margins, have been squeezed the hardest, resulting in Spirit’s shutdown.

“It’s a tough year for all airlines, especially those whose balance sheets had not yet recovered from COVID. And, of course, for those operating in the Gulf,” said IATA Director General Willie Walsh, who added that demand is holding up and about half of passengers expect to spend more on travel this year. “That bodes well for a strong northern summer peak season. The big unknown is how long travelers and shippers can tolerate the higher costs of connectivity.”

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