X struggles to grow past 250 million users
The social media site formerly known as Twitter has nearly stopped growing since it was acquired by Elon Musk in October 2022. Its daily active user base of 251 million in Q2 rose just 1.6% compared to a year earlier. In the years prior to the Musk taking the company private, the company experienced double-digit user growth. X faces headwinds from Meta’s Threads but also from its own management, whose decisions around content moderation critics say have made it a more toxic place to be.
