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Catherine Wood, CEO of Ark Invest, chats with fellow bitcoin bull Michael Saylor, CEO of Strategy (Marco Bello/Getty Images)
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Ark projects bitcoin price as high as $2.4 million

Amid a bullish week for bitcoin, Ark Invest is predicting huge gains by 2030.

Yaël Bizouati-Kennedy
4/25/25 10:01AM

Bitcoin’s had a strong week, decoupling from risk assets amid market volatility and tariff chaos, crossing $94,000 for the first time since March 2. The asset started the week hovering around $87,000 and is at about $94,700 as of Friday morning. 

Catherine Wood’s Ark Invest raised its 2030 bitcoin price target to an eye-popping $2.4 million in a bull scenario using an experimental model that discounts lost or long-held coins. The previous projection in its Big Ideas 2025 report for a bull market was $1.5 million. Even in a bear market environment, Ark’s new model sees bitcoin going to $500,000 by 2030.

To put this in perspective: bitcoin’s all-time high is just over $109,000, and it has not crossed $100,000 since early February.  Five years ago, bitcoin was at around $9,000, so it has 10x-ed from there, but it would have to grow more than 20x in the next five years to hit $2.4 million.

“Digital gold contributes the most to our bear and base cases, while institutional investment contributes the most to our bull case,” Ark analyst David Puell wrote in the report.

Corporations also continued feeling bullish on bitcoin, with Japanese company Metaplanet adding 145 bitcoin to its corporate treasury to give them an even 5,000 bitcoin. Earlier in the week, Michael Saylor’s Strategy added 6,556 bitcoin, giving the firm 538,200 bitcoin in total. 

Also this week, Twenty One, a bitcoin-native company newly formed by Tether, SoftBank Group, and Strike CEO Jack Mallers, said it would launch with 42,000 bitcoin. This would make it the third-largest corporate holder, following Strategy and MARA Holdings. The new firm said it could also be a “potentially superior vehicle for investors seeking capital-efficient bitcoin exposure” than Saylor’s company.

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