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1 in 8 Americans feels lonely a lot of the time

That number rises to nearly 1 in 4 for younger people

The latest version of the US Census Bureau’s Household Pulse Survey — a broad gauge of the economic and social issues affecting American households — found some not-so-surprising news: Americans are lonely.

The survey conducted between August 20 and September 16 reported that 1 in 8 people (12.6%) was feeling lonely either “always” or “usually,” including nearly a quarter (23.3%) of the younger population (those aged 18 to 29). Since the Household Pulse Survey at the start of the year, slightly more people are now feeling lonely a lot of the time. 40% of people reported feeling lonely at least sometimes.

The consistent findings of the Pulse Surveys follow on from the watershed moment last year when US surgeon general Vivek Murthy declared loneliness an epidemic, equating a lack of social connection to being as lethal as smoking 15 cigarettes a day or consuming 6 alcoholic drinks a day.

So it’s no wonder there’s been a rise in running clubs, knitting groups, pickleball, and more, as people search — quite literally — for ways to meet new people. Google searches for terms like “how to meet people” and “where to make friends” are at or near an all time high.

Loneliness epidemic
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There’s an app for that?

Tech companies are picking up the trend: at an interview with Time earlier last year, Bumble founder and executive chair Whitney Wolfe Herd commented “loneliness is killing us” as if to reflect the dating app company’s recent decision to acquire friendship app Geneva, which came with the catchphrase, “The online place to find your offline people.”

But so far these online friendship platforms — more like dating-app doppelgängers — don’t seem to have the solution. Experts note that the tech that these companies offer tend to just replicate existing cures for loneliness. After all, it doesn’t seem to be a problem of technology: we’ve had the ability to phone almost anyone on the planet for decades.

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Netflix is staffing up an apparent AI animation studio called INKubator

According to several public job listings, streaming giant Netflix appears to be building a GenAI animation studio called INKubator.

First reported by journalist Janko Roettgers in the Lowpass newsletter, INKubator seems to have launched in March and aims to “develop feature-quality content in a creator-led environment.”

As Lowpass reports, INKubator appears focused on AI-generated short-form animation, but listings imply ambitions toward longer-form content. Netflix didn’t immediately respond to a request for comment.

INKubator wouldn’t be Netflix’s first foray into AI. Back in March, it acquired Ben Affleck’s AI filmmaking startup InterPositive — which trains on individual films’ already-shot footage — for as much as $600 million depending on certain targets.

Netflix’s potential future AI-generated animations could be served to an increasingly ad-packed streaming service. At Netflix’s Upfront presentation on Wednesday, the company said its ad-supported tier has now reached 250 million subscribers globally, up 31% from November.

As Lowpass reports, INKubator appears focused on AI-generated short-form animation, but listings imply ambitions toward longer-form content. Netflix didn’t immediately respond to a request for comment.

INKubator wouldn’t be Netflix’s first foray into AI. Back in March, it acquired Ben Affleck’s AI filmmaking startup InterPositive — which trains on individual films’ already-shot footage — for as much as $600 million depending on certain targets.

Netflix’s potential future AI-generated animations could be served to an increasingly ad-packed streaming service. At Netflix’s Upfront presentation on Wednesday, the company said its ad-supported tier has now reached 250 million subscribers globally, up 31% from November.

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Saleah Blancaflor

Netflix confirms a “KPop Demon Hunters” world concert tour is on the way

Netflix has a “Golden” mine and it's digging deeper.

At its fourth annual TV Upfront presentation on Wednesday, Netflix President of Advertising Amy Reinhard announced a partnership with AEG Presents to create a “KPop Demon Hunters” world tour that will bring the phenomenon to life.

In March, Bloomberg previously reported Netflix was planning a global world tour sometime next year ahead of the sequel in arenas that would hold 10,000 to 20,000 fans, though the news had not been confirmed by the company nor had a partner been in place at the time. 

“KPop Demon Hunters” is Netflix’s most watched film of all time, racking up 481.6 million views globally during the second half of 2025. Since its release, the HUNTR/X trio of Ejae, Audrey Nuna, and Rei Ami has appeared and performed at several major events including late-night talk shows, award ceremonies, and most recently at Coachella, where they were a surprise guest for Katseye. It hasn’t been confirmed whether the trio will be on the tour.

The announcement of the tour comes after Netflix co-CEO Ted Sarandos shared in a recent blog post that the company spent $135 billion on licensing and original film and TV over the last 10 years.

This year, Netflix has a projected content spend of $20 billion, up 10% year over year, while its annual revenue forecast is between $50.7 billion and $51.7 billion. The streaming giant has brought in more than $46 billion in profit over the past decade.

Netflix said more details around cities and tickets for the concert tour are expected to come out later this year.

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