YouTube hits major inflection point, says more people watch it on TV than on phones
YouTube has leveled up to the small screen (from an even smaller screen). Alphabet’s massive video platform said Tuesday that most of its viewership is happening on TVs, overtaking mobile in the US.
According to the platform, viewers are watching more than a billion hours of YouTube every day, and for the first time, more of those views are happening on TV. YouTube has been making itself more TV friendly, adding the ability to break videos up by “season.”
The milestone was revealed in YouTube CEO Neal Mohan’s annual priorities and outlook letter. YouTube has consistently topped Nielsen’s streaming platform viewership gauge for the past two years, handily beating Netflix. On the overall TV distributor list, it’s hot on Disney’s heels — even overtaking the studio in July.
Since 2023, YouTube TV, Alphabet’s paid streaming service, has raised its subscription prices by about 28%.
The milestone was revealed in YouTube CEO Neal Mohan’s annual priorities and outlook letter. YouTube has consistently topped Nielsen’s streaming platform viewership gauge for the past two years, handily beating Netflix. On the overall TV distributor list, it’s hot on Disney’s heels — even overtaking the studio in July.
Since 2023, YouTube TV, Alphabet’s paid streaming service, has raised its subscription prices by about 28%.
