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Flex Index The share of US companies requiring employees in the office full time went down
Flex Index

Amazon’s RTO hasn’t affected other companies’ office policies

Companies aren’t following the e-commerce leader.

Typically, other employers look to Amazon, one of the biggest employers and one of the most valuable companies in the country, to set the tone on workplace trends.

But the internet behemoth’s announcement in September that workers would be expected back in the office full time next year might be too retrograde to copy.

Overall, the share of US companies that require people to be in the office full time declined slightly since last quarter, according to new data from Flex Index, which monitors office policies across more than 13,000 companies. Meanwhile, some 68% of companies offer at least some flexibility in where people work. In other words, not much has changed.

Generally, businesses have been moving to a hybrid model, where workers are required to come into the office some of the time. Since the beginning of 2023, both the share of companies that were fully flexible and fully in-office have declined.

Perhaps it’s because in the year 2024, requiring people to go to the office full time is not only ineffectual but a really bad look.

Stanford economist and remote-work expert Nick Bloom, who gave a presentation alongside the Flex Index findings, highlighted some recent studies about remote work that found return-to-office mandates don’t improve employee or company performance. Bad performance is also what leads companies to make such announcements in the first place. The announcements themselves, in addition to upsetting workers, have the compounding effect of insinuating that a company isn’t doing well. (Indeed, many have suggested that Amazon’s policy is actually just a way to reduce headcount without calling it layoffs.)

Of course, none of this is a big problem for Amazon — but other companies have to tread more carefully.

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Netflix is staffing up an apparent AI animation studio called INKubator

According to several public job listings, streaming giant Netflix appears to be building a GenAI animation studio called INKubator.

First reported by journalist Janko Roettgers in the Lowpass newsletter, INKubator seems to have launched in March and aims to “develop feature-quality content in a creator-led environment.”

As Lowpass reports, INKubator appears focused on AI-generated short-form animation, but listings imply ambitions toward longer-form content. Netflix didn’t immediately respond to a request for comment.

INKubator wouldn’t be Netflix’s first foray into AI. Back in March, it acquired Ben Affleck’s AI filmmaking startup InterPositive — which trains on individual films’ already-shot footage — for as much as $600 million depending on certain targets.

Netflix’s potential future AI-generated animations could be served to an increasingly ad-packed streaming service. At Netflix’s Upfront presentation on Wednesday, the company said its ad-supported tier has now reached 250 million subscribers globally, up 31% from November.

As Lowpass reports, INKubator appears focused on AI-generated short-form animation, but listings imply ambitions toward longer-form content. Netflix didn’t immediately respond to a request for comment.

INKubator wouldn’t be Netflix’s first foray into AI. Back in March, it acquired Ben Affleck’s AI filmmaking startup InterPositive — which trains on individual films’ already-shot footage — for as much as $600 million depending on certain targets.

Netflix’s potential future AI-generated animations could be served to an increasingly ad-packed streaming service. At Netflix’s Upfront presentation on Wednesday, the company said its ad-supported tier has now reached 250 million subscribers globally, up 31% from November.

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Saleah Blancaflor

Netflix confirms a “KPop Demon Hunters” world concert tour is on the way

Netflix has a “Golden” mine and it's digging deeper.

At its fourth annual TV Upfront presentation on Wednesday, Netflix President of Advertising Amy Reinhard announced a partnership with AEG Presents to create a “KPop Demon Hunters” world tour that will bring the phenomenon to life.

In March, Bloomberg previously reported Netflix was planning a global world tour sometime next year ahead of the sequel in arenas that would hold 10,000 to 20,000 fans, though the news had not been confirmed by the company nor had a partner been in place at the time. 

“KPop Demon Hunters” is Netflix’s most watched film of all time, racking up 481.6 million views globally during the second half of 2025. Since its release, the HUNTR/X trio of Ejae, Audrey Nuna, and Rei Ami has appeared and performed at several major events including late-night talk shows, award ceremonies, and most recently at Coachella, where they were a surprise guest for Katseye. It hasn’t been confirmed whether the trio will be on the tour.

The announcement of the tour comes after Netflix co-CEO Ted Sarandos shared in a recent blog post that the company spent $135 billion on licensing and original film and TV over the last 10 years.

This year, Netflix has a projected content spend of $20 billion, up 10% year over year, while its annual revenue forecast is between $50.7 billion and $51.7 billion. The streaming giant has brought in more than $46 billion in profit over the past decade.

Netflix said more details around cities and tickets for the concert tour are expected to come out later this year.

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