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Flex Index The share of US companies requiring employees in the office full time went down
Flex Index

Amazon’s RTO hasn’t affected other companies’ office policies

Companies aren’t following the e-commerce leader.

Typically, other employers look to Amazon, one of the biggest employers and one of the most valuable companies in the country, to set the tone on workplace trends.

But the internet behemoth’s announcement in September that workers would be expected back in the office full time next year might be too retrograde to copy.

Overall, the share of US companies that require people to be in the office full time declined slightly since last quarter, according to new data from Flex Index, which monitors office policies across more than 13,000 companies. Meanwhile, some 68% of companies offer at least some flexibility in where people work. In other words, not much has changed.

Generally, businesses have been moving to a hybrid model, where workers are required to come into the office some of the time. Since the beginning of 2023, both the share of companies that were fully flexible and fully in-office have declined.

Perhaps it’s because in the year 2024, requiring people to go to the office full time is not only ineffectual but a really bad look.

Stanford economist and remote-work expert Nick Bloom, who gave a presentation alongside the Flex Index findings, highlighted some recent studies about remote work that found return-to-office mandates don’t improve employee or company performance. Bad performance is also what leads companies to make such announcements in the first place. The announcements themselves, in addition to upsetting workers, have the compounding effect of insinuating that a company isn’t doing well. (Indeed, many have suggested that Amazon’s policy is actually just a way to reduce headcount without calling it layoffs.)

Of course, none of this is a big problem for Amazon — but other companies have to tread more carefully.

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The BBC has become the world’s top news website... by collapsing a little less than its competition

Press Gazette just published its annual look at the biggest news sites in the world across all languages; for the most part, it doesn’t make for particularly pretty reading.

The journalism industry publication’s latest update, which is based on estimates provided by Similarweb for May, found that 37 of the world’s 50 most visited news sites saw their reach shrink. Press Gazette highlighted that American outlets have been hit particularly hard by declining Google traffic compared to European counterparts, owing to the platform’s AI features rolling out earlier in the US.

Even the BBC, having climbed the rankings from last year to top the 2026 chart — reportedly in part thanks to Similarweb’s decision to combine the “.co.uk” and “.com” versions of the URL, given that the sites redirect to each other depending on the user’s location — showed a 1.9% decline from last year.

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