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As of tomorrow, all new PS5s will cost $50 more in the US

Sony on Wednesday announced that it will hike prices of the PlayStation 5 in the US this week.

Max Knoblauch

Almost five years after the console first landed on shelves, PlayStation 5 prices are going up.

Sony on Wednesday announced that it will bump the price of all PS5s by $50 in the US beginning August 21. The high-powered pro version of the console will now top out at $750.

“A challenging economic environment” — corporate-speak for “we don’t want to get political but: tariffs” — are behind the change, according to Sony’s statement.

Sony already boosted PS5 prices in Europe earlier this year, but has been reluctant to do so in the largest console market. When it reported earnings in May, CEO Hiroki Totoki mused about possibly building the console in the US to avoid tariffs. Sony’s rivals have already succumbed to tariff adjustments.

In May, Microsoft hiked Xbox prices by up to $100 in the US. Earlier this month, Nintendo lifted the price of its original Switch console and certain Switch 2 accessories, though it’s held off from bumping up the price of the popular Switch 2 console itself for now.

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Nintendo’s Switch 2 is outrunning the original’s US sales pace by 68%

Unlike its current-generation console rivals, Nintendo’s Switch 2 still hasn’t seen a tariff price hike in the US. Even if it had, though, it would probably still be selling like crazy.

According to new Circana data on October video game industry sales, Nintendo’s new handheld sold 328,000 units in the US last month. Its current pace, per Circana Senior Director Mat Piscatella, is 68% ahead of the original Switch — which is a lock for Nintendo’s bestselling console ever — and even beating the record sales pace of Sony’s PlayStation 4 by 3%.

Hardware - Video game hardware spending in October grew 36% when compared a year ago, to $351M. Switch 2 was again able to offset declines across Switch (-52% versus a year ago), Xbox Series (-37%) and PlayStation 5 (-22%).

— Mat Piscatella (@matpiscatella.bsky.social) November 20, 2025 at 9:02 AM

Per Piscatella, US hardware (console) sales jumped 36% from last year to more than $350 million, despite double-digit falls from the original Switch, the PS5, and Microsoft’s Xbox.

Last month, Nintendo boosted its annual production target to 25 million units by the end of March 2026, Bloomberg reported.

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