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Rani Molla

ChatGPT head hopes “we can unequivocally endorse the product to a struggling family member”

Stories abound of human beings’ inappropriate and disastrous relationships with AI chatbots:

Here, a teen became romantically involved with a Character.AI chatbot before dying by suicide.

Here, a ChatGPT user went down conspiratorial rabbit holes that nearly killed him.

Here, an 76-year-old man died by accident on a trip to New York City to visit the Meta chatbot he became infatuated with.

The extent and frequency of such relationships led ChatGPT maker OpenAI to recently roll out overuse notifications, and it’s working to be able to “better detect signs of mental or emotional distress” among its users.

Amid all this, The Verge’s Alex Heath conducted an excellent interview with OpenAI’s head of ChatGPT, Nick Turley. Read the whole thing, but this excerpt suggests that instead of shunning such relationships, OpenAI is leaning in, working to make its product capable of helping people in their most perilous personal moments.

I trust our ability to do the right thing, but we still have to do the work and the work has begun and it won’t stop until we feel like we can unequivocally endorse the product to a struggling family member. That’s kind of the thought exercise we often give ourselves: if you knew someone who was struggling in life, maybe they’re going through something, maybe they just had a breakup, maybe they’re lost in life, would you actually recommend ChatGPT to them unequivocally and with confidence? For us, that’s the bar, and we’re going to keep working until we feel that way.

Here, a ChatGPT user went down conspiratorial rabbit holes that nearly killed him.

Here, an 76-year-old man died by accident on a trip to New York City to visit the Meta chatbot he became infatuated with.

The extent and frequency of such relationships led ChatGPT maker OpenAI to recently roll out overuse notifications, and it’s working to be able to “better detect signs of mental or emotional distress” among its users.

Amid all this, The Verge’s Alex Heath conducted an excellent interview with OpenAI’s head of ChatGPT, Nick Turley. Read the whole thing, but this excerpt suggests that instead of shunning such relationships, OpenAI is leaning in, working to make its product capable of helping people in their most perilous personal moments.

I trust our ability to do the right thing, but we still have to do the work and the work has begun and it won’t stop until we feel like we can unequivocally endorse the product to a struggling family member. That’s kind of the thought exercise we often give ourselves: if you knew someone who was struggling in life, maybe they’re going through something, maybe they just had a breakup, maybe they’re lost in life, would you actually recommend ChatGPT to them unequivocally and with confidence? For us, that’s the bar, and we’re going to keep working until we feel that way.

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Netflix is staffing up an apparent AI animation studio called INKubator

According to several public job listings, streaming giant Netflix appears to be building a GenAI animation studio called INKubator.

First reported by journalist Janko Roettgers in the Lowpass newsletter, INKubator seems to have launched in March and aims to “develop feature-quality content in a creator-led environment.”

As Lowpass reports, INKubator appears focused on AI-generated short-form animation, but listings imply ambitions toward longer-form content. Netflix didn’t immediately respond to a request for comment.

INKubator wouldn’t be Netflix’s first foray into AI. Back in March, it acquired Ben Affleck’s AI filmmaking startup InterPositive — which trains on individual films’ already-shot footage — for as much as $600 million depending on certain targets.

Netflix’s potential future AI-generated animations could be served to an increasingly ad-packed streaming service. At Netflix’s Upfront presentation on Wednesday, the company said its ad-supported tier has now reached 250 million subscribers globally, up 31% from November.

As Lowpass reports, INKubator appears focused on AI-generated short-form animation, but listings imply ambitions toward longer-form content. Netflix didn’t immediately respond to a request for comment.

INKubator wouldn’t be Netflix’s first foray into AI. Back in March, it acquired Ben Affleck’s AI filmmaking startup InterPositive — which trains on individual films’ already-shot footage — for as much as $600 million depending on certain targets.

Netflix’s potential future AI-generated animations could be served to an increasingly ad-packed streaming service. At Netflix’s Upfront presentation on Wednesday, the company said its ad-supported tier has now reached 250 million subscribers globally, up 31% from November.

culture
Saleah Blancaflor

Netflix confirms a “KPop Demon Hunters” world concert tour is on the way

Netflix has a “Golden” mine and it's digging deeper.

At its fourth annual TV Upfront presentation on Wednesday, Netflix President of Advertising Amy Reinhard announced a partnership with AEG Presents to create a “KPop Demon Hunters” world tour that will bring the phenomenon to life.

In March, Bloomberg previously reported Netflix was planning a global world tour sometime next year ahead of the sequel in arenas that would hold 10,000 to 20,000 fans, though the news had not been confirmed by the company nor had a partner been in place at the time. 

“KPop Demon Hunters” is Netflix’s most watched film of all time, racking up 481.6 million views globally during the second half of 2025. Since its release, the HUNTR/X trio of Ejae, Audrey Nuna, and Rei Ami has appeared and performed at several major events including late-night talk shows, award ceremonies, and most recently at Coachella, where they were a surprise guest for Katseye. It hasn’t been confirmed whether the trio will be on the tour.

The announcement of the tour comes after Netflix co-CEO Ted Sarandos shared in a recent blog post that the company spent $135 billion on licensing and original film and TV over the last 10 years.

This year, Netflix has a projected content spend of $20 billion, up 10% year over year, while its annual revenue forecast is between $50.7 billion and $51.7 billion. The streaming giant has brought in more than $46 billion in profit over the past decade.

Netflix said more details around cities and tickets for the concert tour are expected to come out later this year.

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