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Empty baby stroller on stone steps on a sunny day
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newborn ultimatum

Despite the government’s best efforts, China’s birth rate just hit a new low

Deaths in the nation, meanwhile, have never been higher in the 21st century.

China’s birth rate last year hit the lowest point on record since the formation of the People’s Republic in 1949, dropping to a concerning 5.63 births per 1,000 people, according to new figures from the country’s National Bureau of Statistics. For context, that’s less than half the rate recorded as recently as 9 years ago. 

Kids slide

In 2025, China recorded just 7.9 million new births, per the new data released today, as the country’s overall population shrunk for the fourth year in a row, building on a worrying trend that arrived sooner than experts had been expecting, as we charted at the time. In tandem with the record low number of newborns, deaths in the nation also hit a 21st century high, intensifying concerns around the global powerhouse’s future as China’s population pyramid is set to become severely inverted if current trends continue.

China population chart
Sherwood News

Officials in Beijing have, understandably, rolled back previously strict policies to stop the drop for years now: the government officially dropped its notorious one-child cap at the start of 2016 and then scrapped the two-child policy that replaced it in the summer of 2021, when it also abolished fines for parents who exceeded the new three-child limit, too.

As the numbers coming out of the statistics office have become more extreme in both directions, so too have the measures that the state has been taking to reverse the birthrate decline. Last July, for example, the Chinese national government announced that it would give families 3,600 yuan (roughly $500, at the time) each year for every child they had that was three and under. This year, things have picked up again, with a new 13% VAT rate on condoms, birth control, and other contraceptive items.

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OpenAI set to air a minute-long Super Bowl ad for a second consecutive year, per WSJ

OpenAI is expected to broadcast a lengthy commercial at Super Bowl LX, The Wall Street Journal reported Monday.

Having aired its first-ever paid ad at last year’s Big Game, the ChatGPT maker is set to take another 60-second ad slot during NBC’s broadcast on February 8, according to people familiar with the matter.

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Tamagotchis are making a comeback, 3 decades after first becoming a global toy craze

If you were a ’90s kid, you might remember the craze around little egg-shaped toys with an 8-bit digital screen, displaying an ambiguous pet-thing that demanded food and attention.

Now, on the brand’s 30th anniversary, the Tamagotchi the Japanese pocket-sized virtual pet that launched a thousand cute and needy tech companions, from Nintendogs to fluffy AI robots — is making a minor comeback.

Tamagotchi Google Search Trends
Sherwood News

Looking at Google Trends data, searches for “tamagotchi” spiked in December in the US, up around 80% from just six months prior, with the most search volume in almost two decades.

While the toys are popular Christmas gifts, with interest volumes often seen ticking up in December each year, the sudden interest might also have something to do with the birthday celebrations that creator and manufacturer Bandai Namco are putting on, including a Tokyo exhibition that opened on Wednesday.

Game, set, hatch

More broadly, modern consumers appear to have a growing obsession with collectibles (see: Labubu mania), as well as a taste for nostalgia (see: the iPod revival, among many other trends).

But, having finally hit 100 million sales in September last year, the brand itself is probably just glad to exist, giving a whole new generation the chance to experience the profound grief of an unexpected Tamagotchi death.

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