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The Dow hit 40,000, how should I feel about this?

Earlier Thursday, the Dow Jones Industrial Average briefly hit 40,000.

The DJIA is a fascinating little index, a holdover from an adorable time in the American economy when thirty companies were enough to gauge the pulse of a nation. Also, 40,000 is a big, round number in the base-ten system of counting, and looks very nice in headlines.

Lots of people have an opinion about this event, and many of those opinions directly contradict one another.

If this is your first time encountering a big, round number that people want to talk about, allow Sherwood News to be your guide through the many ways you’re allowed to play it. Here is how you can deal with a big, round number, and what it reveals about you.

1. Big number important!

You are a wealthy Boomer who has long retired from active trading. You possess a hat that years ago you had embroidered for this specific occasion, but unironically. You still have some admiration for Jack Welch, because you were active during the era of reaping, not the era of sowing. There is a fairly good chance you currently reside in Florida. You have had a subscription to the Wall Street Journal for the past thirty years. You are currently popping champagne.

2. Big number obsession is vestige of a futile monkey brain

You get irrationally angry that these idiots salivate whenever something is divisible in base ten. You recognize the simple fact that the material difference in the American economy between Dow 39,999 and Dow 40,001 is, effectively nil. You are correct, but the kind of correct that means nobody wants you at their champagne party.

3. Big number important politically, useless economically

You work in or care about American politics. You have the knowledge that the people in category #2 are generally correct, but the wisdom to know that lots of people in category #1 vote. You think that the fact that this is going on during the Biden administration is either delightful or deeply annoying. You are, by far, the least wealthy person on this list.

4. Big number compelling generally but Dow big number boring specifically.

You recognize that milestones do matter in markets, despite what that second guy says, because humans like milestones, and like it or not markets are just big groups of humans at the end of the day. That said, you silently seethe over the fact that the Dow is a fossil that society somehow continues to respect

5. Big number important! (ironic)

You are a broke millennial who has to talk to wealthy Boomers who have retired from active trading as part of your job. You use someone else’s login to the Wall Street Journal, and Jack Welch literally fired your dad in 1998. You possess a hat, ironically. You have posted a photograph of this hat to a social media network. However, that social media network is not actually Facebook, and therefore none of the wealthy Boomers you work with saw it. Nevertheless, you are invited to the champagne party.

6. Big Number? May thy trade chip and shatter.

You do not care about the Dow, not at all, except as a cudgel with which to remind people of the failures of your enemies. Are your first instincts upon hearing the Dow is nearing 40,000 to see if Kevin Hassett and James K. Glassman are on Twitter? You know, the guys who predicted back in 1999 that the Dow would reach 36,000 by 2004? And ended up being off by 17 years? This is you.

7. Big Number good, what is a Dow?

You care about big round numbers as much as the next primate, for sure, but you don’t get the hubbub of why everyone is talking about big round numbers today. After all, Bitcoin passed $40,000 in December.

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Netflix is staffing up an apparent AI animation studio called INKubator

According to several public job listings, streaming giant Netflix appears to be building a GenAI animation studio called INKubator.

First reported by journalist Janko Roettgers in the Lowpass newsletter, INKubator seems to have launched in March and aims to “develop feature-quality content in a creator-led environment.”

As Lowpass reports, INKubator appears focused on AI-generated short-form animation, but listings imply ambitions toward longer-form content. Netflix didn’t immediately respond to a request for comment.

INKubator wouldn’t be Netflix’s first foray into AI. Back in March, it acquired Ben Affleck’s AI filmmaking startup InterPositive — which trains on individual films’ already-shot footage — for as much as $600 million depending on certain targets.

Netflix’s potential future AI-generated animations could be served to an increasingly ad-packed streaming service. At Netflix’s Upfront presentation on Wednesday, the company said its ad-supported tier has now reached 250 million subscribers globally, up 31% from November.

As Lowpass reports, INKubator appears focused on AI-generated short-form animation, but listings imply ambitions toward longer-form content. Netflix didn’t immediately respond to a request for comment.

INKubator wouldn’t be Netflix’s first foray into AI. Back in March, it acquired Ben Affleck’s AI filmmaking startup InterPositive — which trains on individual films’ already-shot footage — for as much as $600 million depending on certain targets.

Netflix’s potential future AI-generated animations could be served to an increasingly ad-packed streaming service. At Netflix’s Upfront presentation on Wednesday, the company said its ad-supported tier has now reached 250 million subscribers globally, up 31% from November.

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Saleah Blancaflor

Netflix confirms a “KPop Demon Hunters” world concert tour is on the way

Netflix has a “Golden” mine and it's digging deeper.

At its fourth annual TV Upfront presentation on Wednesday, Netflix President of Advertising Amy Reinhard announced a partnership with AEG Presents to create a “KPop Demon Hunters” world tour that will bring the phenomenon to life.

In March, Bloomberg previously reported Netflix was planning a global world tour sometime next year ahead of the sequel in arenas that would hold 10,000 to 20,000 fans, though the news had not been confirmed by the company nor had a partner been in place at the time. 

“KPop Demon Hunters” is Netflix’s most watched film of all time, racking up 481.6 million views globally during the second half of 2025. Since its release, the HUNTR/X trio of Ejae, Audrey Nuna, and Rei Ami has appeared and performed at several major events including late-night talk shows, award ceremonies, and most recently at Coachella, where they were a surprise guest for Katseye. It hasn’t been confirmed whether the trio will be on the tour.

The announcement of the tour comes after Netflix co-CEO Ted Sarandos shared in a recent blog post that the company spent $135 billion on licensing and original film and TV over the last 10 years.

This year, Netflix has a projected content spend of $20 billion, up 10% year over year, while its annual revenue forecast is between $50.7 billion and $51.7 billion. The streaming giant has brought in more than $46 billion in profit over the past decade.

Netflix said more details around cities and tickets for the concert tour are expected to come out later this year.

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