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Even ultimatums aren’t enough to drive America’s workers back to the office en masse

With media giants Paramount, AT&T and The New York Times joining Microsoft and Amazon in stepping up their office attendance requirements, Corporate America seems keen to return back to the old normal... if only their employees would heed the call.

A growing number of return-or-exit ultimatums and crackdowns from companies don’t seem to be moving the needle, as the share of time that Americans spend working from home has plateaued for much of the last year. Data first reported by The Wall Street Journal from the US Survey of Working Arrangements and Attitudes reveals that an average staffer has been spending about a quarter of their working time from home since 2023, when the share gradually dropped from a pandemic peak of 62%.

The share of people working from home stayed stagnant since 2023
Sherwood News

Per the WSJ, people also chose to spend merely 1% more days in the office every month since the start of 2024 — some 1.4 hours more on average — even as 12% more companies in the US now require employees to work in the office over the same period.

Tighter requirements could foreshadow job cuts, as stricter policy changes often precede or follow layoff announcements. Indeed, the Federal Reserve’s August labor market update observed that some employers were reducing head counts through attrition — encouraged, at times, by return-to-office policies, as working from home increasingly becomes a nonnegotiable for many, even if that means voluntarily quitting or cutting pay at times.

A growing number of return-or-exit ultimatums and crackdowns from companies don’t seem to be moving the needle, as the share of time that Americans spend working from home has plateaued for much of the last year. Data first reported by The Wall Street Journal from the US Survey of Working Arrangements and Attitudes reveals that an average staffer has been spending about a quarter of their working time from home since 2023, when the share gradually dropped from a pandemic peak of 62%.

The share of people working from home stayed stagnant since 2023
Sherwood News

Per the WSJ, people also chose to spend merely 1% more days in the office every month since the start of 2024 — some 1.4 hours more on average — even as 12% more companies in the US now require employees to work in the office over the same period.

Tighter requirements could foreshadow job cuts, as stricter policy changes often precede or follow layoff announcements. Indeed, the Federal Reserve’s August labor market update observed that some employers were reducing head counts through attrition — encouraged, at times, by return-to-office policies, as working from home increasingly becomes a nonnegotiable for many, even if that means voluntarily quitting or cutting pay at times.

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Netflix is staffing up an apparent AI animation studio called INKubator

According to several public job listings, streaming giant Netflix appears to be building a GenAI animation studio called INKubator.

First reported by journalist Janko Roettgers in the Lowpass newsletter, INKubator seems to have launched in March and aims to “develop feature-quality content in a creator-led environment.”

As Lowpass reports, INKubator appears focused on AI-generated short-form animation, but listings imply ambitions toward longer-form content. Netflix didn’t immediately respond to a request for comment.

INKubator wouldn’t be Netflix’s first foray into AI. Back in March, it acquired Ben Affleck’s AI filmmaking startup InterPositive — which trains on individual films’ already-shot footage — for as much as $600 million depending on certain targets.

Netflix’s potential future AI-generated animations could be served to an increasingly ad-packed streaming service. At Netflix’s Upfront presentation on Wednesday, the company said its ad-supported tier has now reached 250 million subscribers globally, up 31% from November.

As Lowpass reports, INKubator appears focused on AI-generated short-form animation, but listings imply ambitions toward longer-form content. Netflix didn’t immediately respond to a request for comment.

INKubator wouldn’t be Netflix’s first foray into AI. Back in March, it acquired Ben Affleck’s AI filmmaking startup InterPositive — which trains on individual films’ already-shot footage — for as much as $600 million depending on certain targets.

Netflix’s potential future AI-generated animations could be served to an increasingly ad-packed streaming service. At Netflix’s Upfront presentation on Wednesday, the company said its ad-supported tier has now reached 250 million subscribers globally, up 31% from November.

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Saleah Blancaflor

Netflix confirms a “KPop Demon Hunters” world concert tour is on the way

Netflix has a “Golden” mine and it's digging deeper.

At its fourth annual TV Upfront presentation on Wednesday, Netflix President of Advertising Amy Reinhard announced a partnership with AEG Presents to create a “KPop Demon Hunters” world tour that will bring the phenomenon to life.

In March, Bloomberg previously reported Netflix was planning a global world tour sometime next year ahead of the sequel in arenas that would hold 10,000 to 20,000 fans, though the news had not been confirmed by the company nor had a partner been in place at the time. 

“KPop Demon Hunters” is Netflix’s most watched film of all time, racking up 481.6 million views globally during the second half of 2025. Since its release, the HUNTR/X trio of Ejae, Audrey Nuna, and Rei Ami has appeared and performed at several major events including late-night talk shows, award ceremonies, and most recently at Coachella, where they were a surprise guest for Katseye. It hasn’t been confirmed whether the trio will be on the tour.

The announcement of the tour comes after Netflix co-CEO Ted Sarandos shared in a recent blog post that the company spent $135 billion on licensing and original film and TV over the last 10 years.

This year, Netflix has a projected content spend of $20 billion, up 10% year over year, while its annual revenue forecast is between $50.7 billion and $51.7 billion. The streaming giant has brought in more than $46 billion in profit over the past decade.

Netflix said more details around cities and tickets for the concert tour are expected to come out later this year.

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