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Hawaiian Nation flag Makapuu Coast Hawaii
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PARADISE WON

Hawaii is, again, Americans’ favorite state

Gorgeous beaches, dreamy weather, and the Aloha Spirit are real crowd-pleasers, it turns out.

Tom Jones

There’s not always a lot that Americans agree on, but Hawaii being pretty nice certainly seems to be up there. 

According to a new YouGov survey, a whopping 68% of Americans have a “very” or “somewhat” favorable view of the Aloha State, compared to just 15% who view Hawaii unfavorably. The island state’s victory builds on another YouGov study from 2021, where it won 69% of head-to-head matchups against other states, making it the most popular back then, too. 

Alaska, the 49th state, which (like Hawaii) was only admitted to the union in 1959, came in second with a net rating of +47% — suggesting some potential correlation between the amount of time Americans have had to form an opinion on the state and how well it does in the ranking. Or how far away it is from the mainland US.

Americans’ favorite state chart
Sherwood News

The way people vote and whether they’re city- or suburb-dwellers also had a considerable influence, per YouGov, with states like New York and California seeing huge spreads in favorability depending on party affiliation and where respondents live.

Interestingly, US citizens’ two favorite states are also among the ones they’ve visited least, with only 21% of Americans having actually been to Hawaii and just 12% having visited Alaska, a separate YouGov survey found earlier this year.

The lowest scoring place in the poll technically isn’t a state: Washington, DC, was included in the survey and notched the lowest net favorability at 1% — just below Mississippi’s 2% score.

Go Deeper: Check out the full YouGov survey.

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OpenAI set to air a minute-long Super Bowl ad for a second consecutive year, per WSJ

OpenAI is expected to broadcast a lengthy commercial at Super Bowl LX, The Wall Street Journal reported Monday.

Having aired its first-ever paid ad at last year’s Big Game, the ChatGPT maker is set to take another 60-second ad slot during NBC’s broadcast on February 8, according to people familiar with the matter.

culture

Tamagotchis are making a comeback, 3 decades after first becoming a global toy craze

If you were a ’90s kid, you might remember the craze around little egg-shaped toys with an 8-bit digital screen, displaying an ambiguous pet-thing that demanded food and attention.

Now, on the brand’s 30th anniversary, the Tamagotchi the Japanese pocket-sized virtual pet that launched a thousand cute and needy tech companions, from Nintendogs to fluffy AI robots — is making a minor comeback.

Tamagotchi Google Search Trends
Sherwood News

Looking at Google Trends data, searches for “tamagotchi” spiked in December in the US, up around 80% from just six months prior, with the most search volume in almost two decades.

While the toys are popular Christmas gifts, with interest volumes often seen ticking up in December each year, the sudden interest might also have something to do with the birthday celebrations that creator and manufacturer Bandai Namco are putting on, including a Tokyo exhibition that opened on Wednesday.

Game, set, hatch

More broadly, modern consumers appear to have a growing obsession with collectibles (see: Labubu mania), as well as a taste for nostalgia (see: the iPod revival, among many other trends).

But, having finally hit 100 million sales in September last year, the brand itself is probably just glad to exist, giving a whole new generation the chance to experience the profound grief of an unexpected Tamagotchi death.

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