"KPop Demon Hunters" Themed Zone Opens In Everland

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FIT CHECK

“KPop Demon Hunters” costumes will probably be everywhere this Halloween

Again, Google Trends data shows one of the year’s buzziest movies is inspiring Halloween heads across the country.

10/31/25 9:23AM

Anyone who’s forked out a (severed?) arm and a leg for Halloween candy this year, expect to see lots of little Rumis and Jinus knocking at the door tonight for tricks and your exorbitant treats.

For those who have no idea who those two are, they’re the main characters from “KPop Demon Hunters.” For those still struggling, that’s the world’s biggest streaming service’s most watched film of all time.

Once in a Honmoon

According to Google Trends’ “Frightgeist” — an annual project that analyzes trending costumes in the lead-up to spooky season — this year’s top outfits are dominated by “KPDH,” with costumes related to Netflix’s smash hit rounding out the entire top 5 for surging search interest.

Seasonal retailer Spirit Halloween, which has an exclusive license for selling official “KPDH” attire, not only echoes this in its list of the most popular costumes, but has seen its shelves swept of purple plaited wigs and mini yellow jackets, as reported by The New York Times.

Having amassed more than 325 million views on Netflix at the latest count, it’s perhaps no surprise that Google searches for “kpop demon hunters costume” have spiked 1150% in the last three months alone. However, the trend is just the latest instance of how much pop culture shapes our costumes come October.

Looking at Google Trends data, search volumes for movie-inspired costumes, naturally, seem to peak in the year that the associated film was released.

For example, searches for “barbie costume” have tailed off since skyrocketing around Halloween 2023. The same is seen for “minion costume” following the release of “Despicable Me 2” in 2013, as well as “It” fans hunting down Pennywise clown outfits after both installments of the high-grossing horror franchise in 2017 and 2019, respectively.

Of course, some costumes based on existing IP, like video games “Minecraft” and “Super Mario,” get an extra boost when they’re spun off into blockbusters. But some iconic costumes, particularly eerie ones that are actually related to the holiday or those in the superhero bracket, come back every year — proving that no matter how niche some fancy dress gets, there will always be room for the classics.

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The BBC has become the world’s top news website... by collapsing a little less than its competition

Press Gazette just published its annual look at the biggest news sites in the world across all languages; for the most part, it doesn’t make for particularly pretty reading.

The journalism industry publication’s latest update, which is based on estimates provided by Similarweb for May, found that 37 of the world’s 50 most visited news sites saw their reach shrink. Press Gazette highlighted that American outlets have been hit particularly hard by declining Google traffic compared to European counterparts, owing to the platform’s AI features rolling out earlier in the US.

Even the BBC, having climbed the rankings from last year to top the 2026 chart — reportedly in part thanks to Similarweb’s decision to combine the “.co.uk” and “.com” versions of the URL, given that the sites redirect to each other depending on the user’s location — showed a 1.9% decline from last year.

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Kids these days are listening to more songs from the good old days

Music nostalgia is in full swing, and the younger listeners of today appear to be partying like it’s pre-1999.

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Drake whiffs on an expected No. 1 on Spotify

Drake started at the bottom and he’s here, but not quite at the top... of Spotify, at least.

It’s been nearly three weeks since Drake dropped his three surprise albums — “Iceman,” “Habibti,” and “Maid of Honour.” Heading into the month, prediction markets were rating it a near certainty, a 98% chance, that Drake’s sonic onslaught was enough to snag the No. 1 slot on Spotify at least once in June.

But, while he surpassed the late Michael Jackson and took up three slots on the Billboard album chart at once, his newly released songs haven’t quite cracked the popular music-streaming platform’s top charts, and market seem to think the moment has passed.

(Event contracts are offered through Robinhood Derivatives, LLC — probabilities referenced or sourced from KalshiEx LLC or ForecastEx LLC.)

Spotify’s “Top Songs - Global” chart currently show that Jackson’s “Billie Jean,” which is more than four decades old, Justin Bieber’s “Beauty and a Beat,” which climbed back to the top of Spotify charts following his Coachella set in the spring, Olivia Rodrigo’s new angsty love song “The Cure,” and BTS’s “Swim” are all ahead of Drake’s “STFU Janice” from his “Iceman” album.

While Spotify previously reported last month that Drake’s “Make Them Cry” was the most streamed album in a single day this year, that was later revealed to be a data error.

Prediction markets currently show traders are betting there’s only a 15% chance Drake will have a No. 1 song on Spotify in June.

Meanwhile, Taylor Swift is in the lead at 98% — a day before the release of her new original song “I Knew It, I Knew You,” which she wrote and performed for Disney and Pixar’s upcoming “Toy Story 5” — followed by Olivia Rodrigo, whose highly anticipated album “You Seem Pretty Sad for a Girl So in Love” comes out next Friday.