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Thanksgiving Day pumpkin pie with whipped cream, autumn and winter dessert
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PIE CHARTS

Mapped: America’s favorite Thanksgiving pie

Google Trends data reveals where US states stand in the great pie debate — pumpkin, pecan, or apple?

Millie Giles

What’s more American than apple pie (besides, of course, death, taxes, and the stock market going up relentlessly)? On Thanksgiving, at least, it’s pumpkin pie.

In the run-up to Turkey Day, bakeries big and small, and home cooks good and bad, have been making, decorating, or defrosting one or another form of pie… most likely something squash-based. A recent YouGov survey found that 29% of Americans said their favorite type of pie to eat on Thanksgiving is pumpkin, followed by apple (20%), pecan (14%), sweet potato (9%), chocolate (9%), and cherry (5%).

However, like many dinner-table conversations that’ll take place on Thursday, the type of pie that’s presented post-meal depends a lot on where you’re from and where you live.

Over the past 30 days, there were more search queries for “pumpkin pie” than any other type of pie in all but six US states. Indeed, only Massachusetts, New Hampshire, and New Jersey googled “apple pie” more often or as much as its pumpkin counterpart… while only Southern states Alabama, Louisiana, and Mississippi saw a greater search volume for “pecan pie.”

However you slice it… 

America has a long, storied history with pumpkin pie. According to the Library of Congress, colonial settlers in New England were making the sweet treat as early as 1655, appearing in published cookbooks by 1796. Today, pilgrims or otherwise, pumpkin spice still has a firm place on the Thanksgiving table, but now the flavor holds a broader cultural significance in the “autumn vibes” space (see also: the Starbucks PSL).

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Saleah Blancaflor

Netflix confirms a “KPop Demon Hunters” world concert tour is on the way

Netflix has a “Golden” mine and it's digging deeper.

At its fourth annual TV Upfront presentation on Wednesday, Netflix President of Advertising Amy Reinhard announced a partnership with AEG Presents to create a “KPop Demon Hunters” world tour that will bring the phenomenon to life.

In March, Bloomberg previously reported Netflix was planning a global world tour sometime next year ahead of the sequel in arenas that would hold 10,000 to 20,000 fans, though the news had not been confirmed by the company nor had a partner been in place at the time. 

“KPop Demon Hunters” is Netflix’s most watched film of all time, racking up 481.6 million views globally during the second half of 2025. Since its release, the HUNTR/X trio of Ejae, Audrey Nuna, and Rei Ami has appeared and performed at several major events including late-night talk shows, award ceremonies, and most recently at Coachella, where they were a surprise guest for Katseye. It hasn’t been confirmed whether the trio will be on the tour.

The announcement of the tour comes after Netflix co-CEO Ted Sarandos shared in a recent blog post that the company spent $135 billion on licensing and original film and TV over the last 10 years.

This year, Netflix has a projected content spend of $20 billion, up 10% year over year, while its annual revenue forecast is between $50.7 billion and $51.7 billion. The streaming giant has brought in more than $46 billion in profit over the past decade.

Netflix said more details around cities and tickets for the concert tour are expected to come out later this year.

Millie Giles
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$135B 🎥
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Netflix on Tuesday announced that it has spent more than $135 billion on licensing and original film and TV over the past decade.

“While other entertainment companies pull back, we’re leaning in — spending tens of billions of dollars on content every year, investing in production facilities from Spain to New Jersey,” co-CEO Ted Sarandos said in a blog post accompanying a new interactive site called “The Netflix Effect.”

According to Netflix, the company has contributed $325 billion to the global economy in that time, creating more than 425,000 jobs.

As Sherwood News has previously reported, Netflix continues to increase its content spend, but that investment has notably slowed in recent years when weighed against revenue, dropping from a content spend ratio of $0.72 per $1 of revenue in December 2019 to $0.40 per $1 in March. This year, the company has projected a content spend of $20 billion, up 10% year over year. The company’s annual revenue forecast is between $50.7 billion and $51.7 billion.

All that spending has paid off for Netflix, too: the streamer has pulled in more than $46 billion in profit over the past decade.

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