Roblox: The gaming platform that kids are obsessed with just joined the stock market

3/11/21 7:00PM

Roblox has become the latest startup to join the public markets in a direct listing, with its share price rising more than 60% on its first day of trading, valuing the company at $38bn and change. No, it doesn't make a profit, and yes it is growing very quickly.

‍What is Roblox?

‍Roblox is a game platform, popular with kids and pre-teens, which lets users create their own games for anyone to play. Which they do — a lot.

Roblox reports that last quarter more than 8,700 million hours were spent on their platform, and a recent report from Qustodio estimated that the average child in the US was spending 81 minutes per day playing on Roblox — roughly the same amount of time as was being spent on TikTok.

Roblox as a business is also particularly interesting. The platform and the games on it are free to download and play, but users can pay — using in-game currency called Robux — for various items, upgrades or content. Roblox earns a slice of each transaction, and also earns money through advertising. In 2020, there were nearly 250 developers and creators that earned $100,000 or more in Robux.

Max Knoblauch10h

Hollywood is developing a film adaptation of the wildly popular Roblox gardening sim created by a 16-year-old

A popular Roblox game being developed for the big screen could test the limits of the recent success of video game film adaptations.

“Grow a Garden,” a gardening sim in which players plant seeds, sell their crops for in-game currency called sheckles, and then use that money to purchase more seeds, is reportedly being adapted as a feature film by production company Story Kitchen (which has adapted other video games for the big and small screen such as “Tomb Raider”). Can we start the awards season buzz now?

The game has become hugely popular, boosting Roblox’s player counts and breaking concurrent user records multiple times in recent months. It was also originally created by a 16-year-old.

No doubt Hollywood, and Roblox, are hoping that every kid-friendly video game adaptation can see the billion-dollar (or close to it) success of Nintendo’s “The Super Mario Bros. Movie” and Microsoft’s “A Minecraft Movie.”

Story Kitchen Developing Film Adaptation Of Roblox Game ‘Grow A Garden’

The game has become hugely popular, boosting Roblox’s player counts and breaking concurrent user records multiple times in recent months. It was also originally created by a 16-year-old.

Luke Kawa11/4/25

Thieves are targeting “Pokémon” cards in robberies since they’ve skyrocketed in value

A real-life mishmash of different Team Rocket wannabes is having a lot more success thieving “Pokémon” cards than Jessie and James ever did in their attempts to pilfer Pikachu throughout the anime series.

The Washington Post reports on a string of DC-area heists of “Pokémon” cards, with CGC Cards Vice President Matt Quinn quoted as saying, “Any time you’re carrying around collectibles that are worth money, whether it be gold bars, Pokémon cards, coins, toy trains, or whatever it might be, you have to be vigilant with knowing that you’re carrying collectibles that can be easily stolen from you,” adding that these episodes are happening across the country.

Gotta thieve ’em all is an outgrowth of the massive boom in the value of “Pokémon” cards, with The Wall Street Journal reporting on 3,000% returns earlier this year. Their meteoric rise has been a big boon to GameStop, whose collectibles business has played a critical role in the stabilization and nascent turnaround of its operations.

Both individual cards and unopened packs have been targeted in robberies of stores and personal residences, per the Post report.

Stealing unopened packs of “Pokémon” cards is effectively thieving and buying call options at the same time: an individual pack might not be worth much on its own, but the most valuable cards in the recently released Mega Evolutions set are going for over $1,000. And at about 23 grams per pack and relative differences in security, the logistics seem a lot less onerous than trying to rob a gold dealer.

(Note: I don’t know for sure. I’m not a thief, besides that Klondike bar one time in high school.)

Max Knoblauch11/4/25

iHeartMedia surges on report Netflix, competing with YouTube, wants its video podcasts

Video podcasts are becoming a key part of Netflix’s efforts to keep pace closely behind YouTube in the streaming wars.

According to reporting by Bloomberg, the streamer is in talks to exclusively license video pods from iHeartMedia. Shares of IHRT surged on Tuesday morning.

Under the deal, iHeartMedia, which produces shows like “Las Culturistas,” “The Breakfast Club,” and “Jay Shetty Podcast,” would reportedly stop posting full episodes on YouTube — the site that more than a billion people use to watch podcasts every month.

Netflix made a similar deal with Spotify last month and will begin streaming 16 video podcasts produced by Spotify Studios early next year.

According to the Nielsen Gauge, YouTube pulled in 12.6% of all TV viewership in September, compared to 8.3% for Netflix.

Netflix Is in Talks to License Video Podcasts From iHeartMedia

Netflix made a similar deal with Spotify last month and will begin streaming 16 video podcasts produced by Spotify Studios early next year.

According to the Nielsen Gauge, YouTube pulled in 12.6% of all TV viewership in September, compared to 8.3% for Netflix.

Millie Giles

PERSONNEL BEST

11/3/25

The 2025 New York City Marathon saw a record number of runners

Almost 60,000 people took part in the NYC Marathon this year — as celebrities, influencers, and hordes of routine-starved young people keep long distance races on trend.

Millie Giles

FIT CHECK

10/31/25

“KPop Demon Hunters” costumes will probably be everywhere this Halloween

Again, Google Trends data shows one of the year’s buzziest movies is inspiring Halloween heads across the country.

"KPop Demon Hunters" Themed Zone Opens In Everland