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The Masters - Final Round
Masters champion Rory McIlroy speaks to members of the media following his victory in the final round of the Masters Tournament at Augusta National Golf Club, April 12, 2026 (Getty Images)
IN THE GREEN

Rory McIlroy just secured a second consecutive Masters title — and the biggest prize pot to date

Winning a sixth major title in the year of a record purse, McIlroy is now the Masters’ highest-earning golfer.

After 16 previous attempts, Rory McIlroy finally banished his demons at Augusta National Golf Club last year to win the Masters Tournament and complete his career Grand Slam. Now, he finds himself in even more rarefied air, hanging on to the green jacket for 2026 after he claimed a one-shot victory over current world No. 1 Scottie Scheffler.

Yesterday’s win makes the 36-year-old Northern Irish golfer just the fourth back-to-back Masters winner in history, joining Tiger Woods, Jack Nicklaus, and Sir Nick Faldo, while taking his major count to six overall.

While McIlroy may have reached the stage of his golfing career where he measures success more by legacy than by prize money, it won’t hurt that his latest is also his most lucrative major win. In claiming the $4.5 million top prize, up from $4.2 million last year, he has also become the tournament’s highest-earning player ever.

Figures cited by Golf Digest on the top cash prize at Augusta National dating back to 1934, adjusted for inflation, show that the amount one can earn from winning the tournament has increased significantly, as the Masters’ purse has more than doubled over the last decade.

McIlroy’s reward yesterday is roughly 2.5x what Tiger Woods earned from his 2001 victory — the first winner’s share that crossed the nominal $1 million mark — and about 125x the prize awarded at the first-ever Masters in today’s dollars.

Elite club

Though Scheffler missed out on a Masters title, he still scooped ~$2.4 million for coming in second place, as this year’s record $22.5 million purse was shared between the 54 golfers who made the 36-hole cut.

But while Sunday’s win saw McIlroy become the highest earner at the Masters specifically, as many pro sports players already know, the real money often comes from sponsors and brand deals.

Even Tiger Woods, who has barely teed up in competition in the last 18 months and dominated headlines leading up to the tournament for all the wrong reasons, took home an eye-watering $45 million in off-course earnings last year, per Forbes.

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Roblox announces age-based accounts for young users as child safety lawsuits pile up

Roblox on Monday announced its first accounts created specifically for young children and teens, furthering its efforts to increase child safety on the platform.

In June, Roblox Kids (for ages 5 to 8) and Roblox Select (for ages 9 to 15) will roll out, following the company’s global launch of mandatory age checks in January.

The new account types will feature different default settings — chats will automatically be set to “off” on Kids accounts — and limit access to games of certain ratings depending on age.

Child safety lawsuits and social media bans are piling up for Roblox, whose shares have dropped more than 30% year to date. In February, Los Angeles County sued the platform, alleging it created a “largely unsupervised online world” in which “child predators can readily locate, contact, and interact with minors.”

The new account types will feature different default settings — chats will automatically be set to “off” on Kids accounts — and limit access to games of certain ratings depending on age.

Child safety lawsuits and social media bans are piling up for Roblox, whose shares have dropped more than 30% year to date. In February, Los Angeles County sued the platform, alleging it created a “largely unsupervised online world” in which “child predators can readily locate, contact, and interact with minors.”

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Amid engagement downturn, Epic Games reportedly planning first game with Disney for November launch

“Fortnite” maker Epic Games, struggling through an engagement downturn that led the company to lay off 1,000 employees last month, is leaning into its Disney partnership to turn things around.

Per a report by Bloomberg, the company is set to launch a new extraction shooter (in the vein of Nexon’s hit “Arc Raiders”) featuring Disney characters in November.

The game will be the first to come out of Epic and Disney’s partnership, which began with a $1.5 billion investment from the entertainment juggernaut in early 2024. If the November launch date sticks, the game will also land at the same time as Take-Two’s massive “Grand Theft Auto 6.” According to Disney, new CEO Josh D’Amaro has been a longtime champion of the Epic partnership, and the exec is said to have made tech-based interactivity a priority for the company.

In recent weeks, rumors that some senior executives at Disney are pushing for Disney to eventually acquire Epic have made headlines, first reported by tech journalist Alex Heath on entertainment podcast “The Town.”

The game will be the first to come out of Epic and Disney’s partnership, which began with a $1.5 billion investment from the entertainment juggernaut in early 2024. If the November launch date sticks, the game will also land at the same time as Take-Two’s massive “Grand Theft Auto 6.” According to Disney, new CEO Josh D’Amaro has been a longtime champion of the Epic partnership, and the exec is said to have made tech-based interactivity a priority for the company.

In recent weeks, rumors that some senior executives at Disney are pushing for Disney to eventually acquire Epic have made headlines, first reported by tech journalist Alex Heath on entertainment podcast “The Town.”

culture

YouTube reminds everyone it’s a streamer, raises Premium subscription prices

YouTube announced on Friday that it’s raising the cost of its Premium plan by $2 a month to $15.99. The changes will take effect on June billing statements, the company said.

YouTube — which last hiked Premium subscription prices in 2023 — has some cover in boosting prices. Netflix announced a price hike last month, as did Amazon Prime Video. Spotify increased its subscription pricing earlier this year.

The move reflects a level of subscriber security from YouTube, which last year said its paid Premium and Music plans had 125 million subscribers (far fewer than Netflix’s 325 million subscribers). The platform continues to dominate overall streaming market share, accounting for 12.5% of TV viewing time in January, per Nielsen. YouTube has consistently stood atop Nielsen’s monthly viewership charts since February 2025.

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Netflix launches gaming app for children 8 and under

Netflix on Monday launched Netflix Playground, a new stand-alone gaming app aimed at kids 8 and under.

The app promises “no ads, in-app purchases, or extra fees” and is included with all memberships. At launch, it includes games featuring “Peppa Pig,” “Storybots,” and “Sesame Street.”

Netflix began adjusting its gaming strategy in 2024, closing its large AAA studio. Last year, the streamer began focusing more on multiplayer party and family-friendly games.

Late last month, Netflix quietly raised its prices for the fourth time since 2022.

Netflix began adjusting its gaming strategy in 2024, closing its large AAA studio. Last year, the streamer began focusing more on multiplayer party and family-friendly games.

Late last month, Netflix quietly raised its prices for the fourth time since 2022.

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