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Triplet baby boys (9-12 months) standing in crib
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Triplets, quads, and other multi-baby births are getting rarer

The number of IVF treatments has more than doubled in the last decade, but triplets are increasingly uncommon in the US.

Millie Giles, Tom Jones

Do you know any quintuplets? What about quads? Triplets, even? The answer to all those is much less likely to be “yes” going forward than it was at the turn of the century.

According to figures from the National Center for Health Statistics, cited in a new report from the CDC, triplet and higher-order multiple births have fallen by 62% since 1998, with the decline rising to 79% for births with four or more babies. Mostly, researchers are pointing to advancements and newer guidelines around in vitro fertilization, or IVF, to explain the drop-off in the multi-baby birth rate.

Triplets chart
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In 2023, just under 74 births in every 100,000 in the US produced three or more children, down from ~194 some 25 years earlier, when multiple births rose as a result of the increasing prevalence of IVF and other fertility treatments. In the 90s, it was more common to transfer multiple embryos to the uterus at the same time to boost the chances of success, which inevitably led to a rise in the number of pregnancies that produced three or more babies.

However, guidelines first issued in 2004 — and updated six times in the years since — have been put in place by the American Society for Reproductive Medicine and the Society for Assisted Reproductive Technology to curb the number of embryos transferred in IVF treatment, as scientists become more aware of the risks involved in the process. 

While IVF has gotten safer for prospective mothers, the treatment is still incredibly pricey due to the high-skill manual input required to perform the procedure. The Department of Health and Human Services this year estimated that a single IVF cycle costs between $15,000 and $20,000 in the US on average, and can sometimes exceed $30,000. Fertility is an increasingly active sector of venture capital, with fertility startups raising more than $870 million last year, per PitchBook. Indeed, one company in Mexico, Conceivable, has raised $20 million in funding to build robots that can reportedly help automate parts of the IVF process, in a bid to eventually widen access to the treatment.

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Netflix is staffing up an apparent AI animation studio called INKubator

According to several public job listings, streaming giant Netflix appears to be building a GenAI animation studio called INKubator.

First reported by journalist Janko Roettgers in the Lowpass newsletter, INKubator seems to have launched in March and aims to “develop feature-quality content in a creator-led environment.”

As Lowpass reports, INKubator appears focused on AI-generated short-form animation, but listings imply ambitions toward longer-form content. Netflix didn’t immediately respond to a request for comment.

INKubator wouldn’t be Netflix’s first foray into AI. Back in March, it acquired Ben Affleck’s AI filmmaking startup InterPositive — which trains on individual films’ already-shot footage — for as much as $600 million depending on certain targets.

Netflix’s potential future AI-generated animations could be served to an increasingly ad-packed streaming service. At Netflix’s Upfront presentation on Wednesday, the company said its ad-supported tier has now reached 250 million subscribers globally, up 31% from November.

As Lowpass reports, INKubator appears focused on AI-generated short-form animation, but listings imply ambitions toward longer-form content. Netflix didn’t immediately respond to a request for comment.

INKubator wouldn’t be Netflix’s first foray into AI. Back in March, it acquired Ben Affleck’s AI filmmaking startup InterPositive — which trains on individual films’ already-shot footage — for as much as $600 million depending on certain targets.

Netflix’s potential future AI-generated animations could be served to an increasingly ad-packed streaming service. At Netflix’s Upfront presentation on Wednesday, the company said its ad-supported tier has now reached 250 million subscribers globally, up 31% from November.

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Saleah Blancaflor

Netflix confirms a “KPop Demon Hunters” world concert tour is on the way

Netflix has a “Golden” mine and it's digging deeper.

At its fourth annual TV Upfront presentation on Wednesday, Netflix President of Advertising Amy Reinhard announced a partnership with AEG Presents to create a “KPop Demon Hunters” world tour that will bring the phenomenon to life.

In March, Bloomberg previously reported Netflix was planning a global world tour sometime next year ahead of the sequel in arenas that would hold 10,000 to 20,000 fans, though the news had not been confirmed by the company nor had a partner been in place at the time. 

“KPop Demon Hunters” is Netflix’s most watched film of all time, racking up 481.6 million views globally during the second half of 2025. Since its release, the HUNTR/X trio of Ejae, Audrey Nuna, and Rei Ami has appeared and performed at several major events including late-night talk shows, award ceremonies, and most recently at Coachella, where they were a surprise guest for Katseye. It hasn’t been confirmed whether the trio will be on the tour.

The announcement of the tour comes after Netflix co-CEO Ted Sarandos shared in a recent blog post that the company spent $135 billion on licensing and original film and TV over the last 10 years.

This year, Netflix has a projected content spend of $20 billion, up 10% year over year, while its annual revenue forecast is between $50.7 billion and $51.7 billion. The streaming giant has brought in more than $46 billion in profit over the past decade.

Netflix said more details around cities and tickets for the concert tour are expected to come out later this year.

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